The 2012 Election Provides Key Advertising Opportunities to All

Anyone who's been in the SEO business long enough knows the importance of capitalizing on posting and pushing content during key times. Of course there's the obvious advertising strategy of marketing certain products and services during seasonally appropriate times of the year (e.g. swimming wear and pool cleaning during the summer), but every now and then there's a seminal event that holds as much public interest as it does ad potential. For 2012, no singular occurrence will reach the level of attention being grabbed by this year's presidential election.

While TV-focused ad companies have poured countless resources into getting their client's products featured around political reporting and the debates themselves, SEO and online marketers should be focused on a similar level of commitment to their PPC campaigns and sponsored social media posts. According to a recent study from the PEW Internet and American Life Project, nearly 90% of all registered voters are using their cell phones and other mobile devices to check news and updates regarding the election. This means that millions of people are being more active on the web right now than during most other times of the year.

Capitalizing on the Fresh Eyes

So what can a company do with this statistic? Well, beyond amping up pay-per-click campaign budgets to increase the chances of paid ads being seen during searches, you can also try to tie client products and services into the zeitgeist of the election. This can be harder to do for some types of businesses (plumbing services aren't going to benefit), but certain companies are able to see higher conversion rates. When in doubt, push those client products and services that allow campaigners and politically savvy people to make their voice heard.

Of course, everyone benefits from the increased web traffic. Top SEO companies know that being able to get ahead of the competition relies heavily on how the effort is spent towards grabbing the attention of increased searches, social media activity, and other primary avenues of network interfacing. There are many ways through which an online marketing agency can maximize a company's potential impact during this hectic time, so it's best to take it on a company-by-company basis.

Unfortunately, this window of opportunity closes in a little over a month's time and businesses will need to take advantage of the situation here and now. If you're unsure how to best use the next five weeks, be sure to turn to a top SEO company that has the experience and knowhow how to capitalize on the current election fervor.

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