3 Reasons Why Your Small Business Marketing Fails

When I was a kid, I had a recurring nightmare.

It went like this:

My sixth grade teacher named Mrs. Schemel was walking around the room, handing everyone their graded paper. And when she got to my desk, she put my paper down. And it contained a big FAT "F". Yep, I was deathly afraid of getting an F! And as crazy as this sounds, I stayed up many nights hitting the books "a little extra" just so I'd pass with flying colors.

And you want to know what?

This chronic "worry bug" drove me to not only to pass my subjects, but to breeze through them with darn near straight A's.

But then, something happened that changed all of this.

I discovered girls and sports. Not necessarily in that combination, but nonetheless I was infected by other interests aside from school. And this led to a problem I've had all my life which is staying focused

Does that ever happen to you?

In fact, most people say that keeping focused is their biggest challenge. And who can blame them? With so much being bombarded at all of us around the clock, it's no wonder this is such a problem.

Which gets to my point:

There are 3 main reasons your small business marketing campaigns bomb. And, here are those reasons in no particular order.

1. You didn't get your prospect's attention!

Since there is so much coming at all of us, all the time, getting your prospect's attention should be the #1 goal of any sales letter... video marketing piece... facebook post... or any other marketing campaign your run to drive your business

2. You didn't offer your prospect something irresistible!

The most important part of every marketing campaign is the offer. What is your offer? And is it something your prospect really wants? Make your offer as good as you possibly can and it's likely that your campaign will be a big success.

3. Your marketing is BORING!

And it's this last one that's crucial. People will not be bored into buying. Matter of fact, if your marketing is boring then you can forget about your phone ringing.

So there you have it.

The three reasons why your small business marketing campaigns may be not getting the kind of results you'd hoped for. And remember, all it takes is a few quick fixes to your next marketing piece in order to get much better results.