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5 Simple SEO Tools for Your Small Business Website
by Lalit Sharma Tue, 02/07/2017 - 15:08
If you are a business owner in the contemporary world, you appreciate the importance of having some online presence. With over 3.2 billion internet users in the world, this is the best marketing platform especially for startups and small businesses. It all starts with building a business website, but this is not an end to itself.
Most business owners assume that a beautiful website is all that is needed to leverage the large internet market. However, Google says that while over 1.2 billion websites exist, only 52% make any revenue. This is because the target audience doesn’t know they exist. It all boils down to search engine optimization (SEO).
If your website is not on the first page of search engine result pages (SERPs), it simply doesn’t exist. This is the reason SEO must be part of your marketing strategy. This involves boosting your ranking on SERPs in order to attract more traffic.
With a solid SEO strategy, you will meet your business objectives much faster. Some of the simple SEO tools you should leverage include:
It is one of the most popular SEO tools with SEOs and for many good reasons. It is ideal for competitor analysis and keyword research. The information you get is invaluable in assessing your existing SEO strategies. You can check data by feeding your URL or that of a competitor to check the keywords they are ranking for. This is a good audit tool and also offers PPC bid suggestions.
2. Google Tools
Google has an array of SEO tools that are ideal for a small business website. These tools are free and are easy to use even without any coding or programming skills. The most popular is Google Keyword Planner, which is used in keyword research to identify search volumes for a particular keyword, difficulty for ranking and much more data. Other Google tools include Google Analytics for detailed statistics and Google Search Console for easy Indexing information.
3. Screaming Frog
It is one of the most powerful SEO tools in the market and provides comprehensive auditing data to determine how SEO friendly your site is. Screaming Frog crawls the entire website once you feed the URL and then provides useful information about broken links, duplicated content, titles and Meta descriptions and much more. This is the most popular SEO tool and recommended by trustworthy SEO Company.
4. SERPs Rank Checker
They say you can only manage what you know and in SEO, this is very true. This tool helps you to know where your site ranks for targeted keywords. With this information, you can then go ahead and strategize on how to improve.
Long-tail keywords are more important than ever and they are ranking higher. This tool generates hundreds of long-tail keyword suggestions, which you can use in content generation. This tool can be used without even creating an account.
There are many other free and premium online tools to boost your website’s performance. The information generated by these tools is crucial in building a solid SEO strategy and your SEO expert leverages such data to improve your site’s ranking.