Making PPC More Effective

PPC, or Pay Per Click, is a bit of the cornerstone of any digital marketing campaign. Yes, it is critical to maximize that organic traffic, but all businesses can benefit from adding to that with paid ads. However, PPC is different because it is so much easier to measure than any other type of marketing, and because of this, the main focus tends to be on the ROI, or Return On Investment. Because you know just what you spend for the ads, you will be able to figure out whether or not the traffic they send to the site is worth it.

Marketing is Key to Create a Strong Image for your Clinic

As you finish off your online nurse practitioner programs through Bradley University, it’s only natural to start thinking about your future career path. Obviously, the medical profession is the route you’ll be taking. If your goals include opening your own practice, then it’s important to understand how marketing plays a role in a clinic’s success. In fact, without a strong marketing plan, the clinic won’t be able to succeed.

Facts About Google That Can Impact Your SEO Efforts

There’s so much information out there on SEO for small business, and the landscape of search engine optimization is ever-changing, making it really difficult to keep up with. At the end of the day, it’s important to keep up with the latest trends and information. It might help motivate you, though, to understand why SEO is so important, and how it works in general. Instead of writing out a lengthy beginner’s guide, here is a list of interesting facts about Google, along with how they can affect your SEO efforts.

How to Form a Strong Business Partnership

It’s often said that business partnership is similar to marriage in most respects. This saying isn’t without its merit. A business partnership is formed based on high ideals, common beliefs, and common purpose – all of which can be said about marriage as well. On the other hand, organizing it on a day-to-day basis isn’t always that idealistic or that romantic. It takes compromises, honesty and a lot of meticulous planning.

How The Role Of A Web Designer Is Changing

Due to the constant creation of new technology, the world of web design is an ever-evolving profession. No longer do businesses wonder if they need a website. Now, it’s a matter of what kind of website, and how soon they can get it off the ground. If your business is looking to hire a designer, you need to hire a web designer who constantly adapts to the new trends in order to keep skills sharp and avoid falling short of the rest of the market.

The Microeconomics of Amazon Shoppers

Amazon is the undisputed online shop for consumers around the world. It’s the go-to place for items not easily found in the buyer’s locality. It is a blessing for small-to-medium size businesses and has truly made the world a global marketplace. As the back-end logistics of Amazon expand, its reach has stretched to the most remote areas.

The Top Emerging Global Markets to Consider for Your Start Up

Doing business in emerging markets has huge benefits for start-up companies. Not only is there high growth potential there which you can cash in on, there are also plenty of gaps in the market, meaning it’s easy to find a place for your business. Here are some of the top emerging global markets to consider for your start up:

3 Reasons to Hire a Social Media Manager for Your Business

The key to having the most success for any company will depend on getting the word out about what you offer. This means not only creating a marketing plan but making sure it’s implemented on a routine basis. Studies show you can post up to three times per day on Twitter before you may lose followers. This makes it crucial for you to stay active on a variety of the social media platforms daily to gain the interest and the traffic you need for making the most amount of profit.

Five Technological Tools New Business Owners Should Use

In today's world, many people are choosing to start their own businesses as a way to earn better money. If you've recently opened your own company, now is the time to learn how to make your new business as successful as possible. While there are many techniques you can implement to accomplish this objective, using technological tools is oftentimes one of the most effective. Utilize some, or all the following five technological tools to expedite and optimize the business development process.

4 Ways to Make Your Mobile Marketing Efforts Rock

Are you a business owner hoping that 2017 is the year your business takes off and soars?

If so, there are myriad of ways to try and do that. Yes, some will ultimately work better than others.

That said one way to give your business a little kick in the pants is turning to mobile marketing.

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