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May, 2011

The Secrets of the Effective Small Business Marketing

Submitted by Correda Rizer on Tue, 05/17/2011 - 18:00
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In most new businesses proper marketing can make or break its future success. Although most people allocate a certain amount of funds to marketing and advertising the majority of the funds are usually spent on the product or service itself. A big break most often comes from when something has caught the eye the right person, usually through some sort of popular effective marketing.

10 Ways to Enhance Your LinkedIn Profile

Submitted by Terri Seymour on Wed, 05/18/2011 - 10:46

Social media sites are more popular than ever and with over 100 million users LinkedIn is in the top five most popular.  LinkedIn is the world’s largest professional network and is an extremely resourceful tool for job hunters, recruiters, business owners, etc.  Once you sign up for a LinkedIn account, you must create your professional profile.  The more effective your profile, the more professionals can find you and connect with you. 

Want Trust? Be a Thought Leader

Submitted by Shawn Hessinger on Thu, 05/19/2011 - 11:37

When Woody Allen said that "80% of success is just showing up," he probably didn't have online marketing in mind. While it's true that 49% of small businesses have a website, new media users on average only follow five brands or companies online. If most of your competitors have an online presence, where does that leave you? Simply being a bystander may garner some attention, but if you want to stand out from the crowd and make fans out of your prospects and customers, you need to offer more than a product.

Search vs. Social Media: Finding the Right Balance

Submitted by Roger Janik on Wed, 05/25/2011 - 11:09
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I receive lots of questions regarding both search and social media and I am often asked by clients and friends, which strategy is the best for my business?  Obviously, there should be a balance of search vs. social media marketing for anyone wishing to conduct a comprehensive web marketing campaign, but what this article is going to talk about is the general expectations of focusing on Search vs. Social media.

5 Strategies Most Successful Businesses Use Online

Submitted by TJ Philpott on Fri, 05/27/2011 - 08:50
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Most successful businesses found online typically share certain characteristics insofar as the strategies they use. Their basic philosophy is built around the attitude of taking action when and where needed with minimal hesitation. However marketing an online business also involves the use of a good deal of strategic thinking so that the actions taken proved to be as productive as possible!

Niche Marketing: 13 Brilliant Niche Business Ideas

Submitted by David Jackson on Mon, 05/30/2011 - 17:34
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The key to successful niche marketing is to pick a niche small enough to dominate, and large enough to be profitable. It's an extremely delicate balance that requires both skill and luck. But when you strike  that perfect balance, and are able to dominate a niche, you automatically become the recognized expert and authority in your field - and suddenly, your cup runneth over!