July, 2011

The New Google Plus One Button-Add it Now to Your WebPages

I have to admit, that viewing webpages today's means viewing a whole bunch of buttons everywhere. I see a button for Twitter, Facebook, Wordpress, Linkedin , etc.  While I understand that many web developers are more than happy to add these button to help spread their content, many more take adding buttons with a grain of salt.  So that now that Google +1 has created their own "Facebook Like" button, should web developers, SEO, and SEM professionals start adding it to their site? The answer is Yes!

Important factors that play a role in running a successful business

It’s funny how fast times fly’s when you’re having fun and getting things done! Since winning and receiving the 10th grant from Idea Café just a few short months ago Custom Flipz has learned many lessons, experiences have been gained, and failures have been overcome by successes.

Competing For The Customer - 4 Great Tips To Creating A Higher Expectation Of Customer Service

It is widely agreed that a high level of customer service contributes significantly to customer loyalty and results in return business. How often have you been affected by bad customer service at a local restaurant or petrol station and decided not to go there ever again because it appeared that the attendant didn't care?

An interview with Justin Premick, Director of Education Marketing at AWeber

Idea Cafe had the opportunity to talk to Justin Premick, Director of Education Marketing at AWeber, who was happy to share with us his insight on email marketing for small businesses. Enjoy!

The Google Plus Project Gaining Traction and Has Potential

The first impressions are in.  The overwhelming consensus is that Google+, the new social network and Facebook competitor is gaining traction and has the potential to be relevant in social networking on the web.  In fact, these last few weeks have seen many updates and innovations from Google which are for the most part being well received. 

Some of the Recent Innovations Since the Launch

In Challenging Times, Customer Service Quality Matters Most!

As the wind of economic cycles blows hard, some businesses try to contain costs by cutting corners on customer service quality. This is exactly the wrong thing to do, because customer service quality matters now more than ever. Here's why:

A. When people buy during an economic downturn they are extremely conscious of the hard-earned money that they spend. Customers want more attention, more appreciation and more recognition when making their purchases with you, not less. Customer service quality is simply essential.

Mobile Marketing Defined and Why It Is a Great Tactic

Mobile Marketing hope to expand their marketing efforts, and eventually to mobile devices. Mobile devices, today, in fact, "including cell phones, such as my cell phone and BlackBerry smart phones in this way that in the future, you are always connected to the Internet, you can keep your own notes to a computer.

How Come Over 87% Of Businesses Not Succeed? No Strategic Planning Is Most Likely The Answer

A businessman who was rushed off his feet said, "Strategic planning? No time for that." How true - he was overwhelmed and the reason that he was so busy is precisely that he had chosen not to undertake a strategic planning process. It is like the chicken and the egg - business owners are too busy to consider any planning yet without planning they will stay overwhelmed. To be clear; busy is not the same as successful or profitable.

What is Your Customer's Price Tolerance Ratio?

You must begin determining the customer's Price Tolerance Ratio, early in the prospecting and sales process or you will waste time chasing customers you ultimately do not want...

Every customer has a price range where they are willing to make a decision without any further thinking. I refer to this as the Price Tolerance Ratio – also known as the PTR.