May, 2012

Get Potential Clients Involved

Business owners, how many of you are confused regarding the expanse of marketing literature as well as the contrast in views?  I see a lot of your hands up; I understand.  Understanding a foreign industry is a challenge.  Secondly, trying to mold remote understanding into that of making online marketing work specifically for your business is a whole other topic, one that is not as prevalently 'covered' within industry literature.

Money Worth Spending on Business Online Advertising

Online marketing opportunities are everywhere, but to be successful, you should choose only the ones with the best return for the money. If you don’t have the funds but want to dive into online marketing, consider other options such as using the best credit card. Here you have three choices from Visa, MasterCard to American Express. It’s more beneficial if you use the best cash back business credit card, which offers you cash back from every purchase. Then you can turn that money around and reinvest it into your business. Let’s take a look at the three best online marketing options for your business. 

6 Steps of Customer Service For All Small Businesses: Master Them and You Will Succeed

Customer service. It’s a phrase freely tossed around by everyone from multi-million dollar corporations to mom-and-pop businesses in hopes of luring customers with the promise of exceptional service. All too often, it’s an empty promise that results in customers who disappear, taking with them any hopes of increased sales and profits.

Startup Processes And Creating Value Through Repeat Purchases

In designing your startup processes, it is a crucial step to think about whether or not your product will encourage a repeat purchase. An item will showcase its value when it is purchased over and over again. These items usually contain at least one of the following traits.

GM and FaceBook: A Lesson in Marketing

Recently, Facebook has been making news.  No, it's not regarding the IPO (directly).  It's not about Zuckerberg's choice in garb.  It has to do with the General Motors and Facebook breakup.  It's a real-to-life and educative lesson for business owners:  online marketing is not black and white; make your campaign unique to your brand and respective consumers.

Build A Successful Business In Four Key Steps

There are many excuses made by business owners who fail to reach their full potential:

• Not enough capital
• Too much competition
• Hard to find good employees
• Internet competitors

5 Tips for Small Businesses to Run Their ECommerce Businesses Conveniently

Starting an internet business is quite simple and anyone can do it with an eCommerce website. However, managing and running an online business successfully is bit difficult. If we talk about small businesses, these days lots of people are involved in online business world, but most of them are not achieving desired success in their area. If you are planning to set up a small eCommerce business and you want to run your businesses conveniently then you must keep these 5 important tips in your mind.

7 Branding Missteps to Avoid

In today's off the wall world of advertising, businesses must continuously change in order to stay on top of the game. With the constant stream of new advertising strategies--YouTube commercials, bus/taxi ads, popup on websites, etc.--attention spans gets shorter and shorter by the day. Sometimes, in the desire of business owners to stay ahead of the competition, they commit lethal mistakes, which if done continuously will affect their business big time. Most of these mistakes are often committed in branding.

Four Tips For A Business Name

One of the first things you would have to think about when starting your own business is of course the name you would give it. The name would give your business a sense of identity. It is also what people would take note of, remember and talk about. This is why it is very important that you think of a business name interesting enough to get good first impressions and great lasting ones. Here are some tips you can consider in thinking about the name you would give your business.

Outsourcing Versus Out-Tasking

Many companies are quite confused in the way they should implement outsourcing and out-tasking in their businesses. Some may not even know the difference between the two. Outsourcing, over the years has greatly changed how people do their business and how these people distribute tasks essential to the company. However, although outsourcing is a widely known company activity, the difference between the two and the best times to use whichever is not yet clear to everyone. So, to save everyone from futile researches, here is a quick guide to outsourcing and out-tasking: the differences between the two and which to use in different kinds of situations.