September, 2012

Social networking online has revealed itself to be a very effective strategy for quickly communicating messages of all sorts! Celebrities, political figures and even people developing a business are now using this internet 'platform' as a way to advance their own cause! In particular our focus here is on how internet marketers can make the best use of this platform to achieve their goals and objectives!

Social media provides a direct exposure to the masses and potential customers for a business. Social media involvement helps businesses to stimulate a more personal touch to their business relationship. However, it is seen many times that while trying set up social media presence with flying colors, businesses often encounter hampered brand image in market. These potentially negative results cite a fear of branding over social media and limit the willingness of businesses to venture freely. There are a number of reasons for these negative results or social media disaster:

Chuck Cohn, the 26 year old founder of the successful startup Varsity Tutors started his business while still a student at Washington University in St. Louis in 2007. He hired two college friends started a tutoring service. He now employs 60 employees and supports a nation-wide network of more than 1,000 tutors. They offer tutoring in a wide variety of courses in Math, Science, English, Test Preparation, numerous Foreign Languages, and Social Studies.