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October, 2012

Lead This: Using Facebook as a Lead Source

Submitted by Brian Moran on Fri, 10/12/2012 - 12:03

According to several sources, Facebook will pass the one-billion user mark in the near future. Does that mean, however, that one billion people know how to use it to its full potential? Absolutely not – that would be too easy!

The majority of Facebook’s users are only there for the social experience. The benefit for us, as advertisers, is that the vast majority of Facebook users have little or no inhibition when it comes to providing the website with an extensive amount of personal information. (And, hey, this lack of inhibition gives us some interesting photos to look at!)

Entrepreneurship, the Wall Street Journal, and the Top 50 Startups

Submitted by Kip Marlow on Tue, 10/16/2012 - 12:05

So you want to start a high tech company?  We would strongly suggest moving to California.  The Wall Street Journal recently published it’s choices as the top 50 venture capital backed startups in America.  Thirty seven of them are in California.  Most of those are in Northern California, in or around Silicon Valley.

The Credit Goes to You When You Get a Merchant Account

Submitted by Dave Thomas on Wed, 10/17/2012 - 10:54

All small business want that added advantage that sets them apart from the competition.

Whether it is the best products and customer service, years of experience that no one else can offer or using social media to promote their brand better than everyone else, some small business owners stand out above the crowd.

Three Keys to a Successful Webinar That Gets You Clients

Submitted by Sydni Craig-Hart on Thu, 10/18/2012 - 12:08

Webinars are a prime way to build your audience and establish trust, but there's a right way and a wrong way to go about doing them.

By making sure your webinar provides value, and leaves participants wanting more of what you have to offer, you can get the most out of this form of marketing.

Home Sweet Home: Bringing the Office to the Home

Submitted by Clayton Preble on Fri, 10/19/2012 - 09:54

I think there’s a general consensus that breakfast in bed is one of life’s many pleasures. Coming in a close second is having breakfast delivered to you in bed and then walking down the hall to your office – without having to change out of what you slept in.

Working from home has become increasingly popular in today’s business world. If you do it right, the home office can do wonders for your business.

How to Price Your Services for Maximum Profits

Submitted by Sydni Craig-Hart on Mon, 10/22/2012 - 12:10

It can be a challenge to determine how much to charge for your products and services. You need to charge enough to cover your costs and consistently generate a profit, but you don't want to scare your prospects away. Pricing doesn't have to be a struggle. Follow these tips to price your services for maximum profits.

ICD-10 Implementation: What Can the US Learn from the UK?

Submitted by Jared Jacobs on Mon, 10/22/2012 - 13:35

ICD-10 is the abbreviated way to refer to the tenth revision of the International Statistical Classification and Diseases and Related Health Problems. In other words, ICD-10 is an internationally accepted way of classifying and documenting diseases.

While practices in the UK have been using ICD-10 for medical coding since at least 2000, the transition from ICD-9 (the last version of the coding standard) to ICD-10 is taking a little longer in the United States. American hospitals and clinics have until October 1, 2014 to make the change, and according to recent surveys, many American medical providers are feeling the pressure of the looming deadline.

How Barcode Technology Benefits SMBs

Submitted by Elena on Tue, 10/23/2012 - 14:45

First used to label train cars, barcodes have made great strides in the last few decades. Today, barcodes are completely integrated into mainstream life. Consider how many barcodes you see a day. Nearly every product in a grocery, department or mass merchandise store bears a UPC barcode. This is due to the fact barcode technology helps regulate processes, increases data input, decreases mistakes and user-error, and in turn, helps promote financial growth and time management.

So How Does a Small Business's Fan Page Get Noticed Anyway?

Submitted by Todd Bailey on Wed, 10/24/2012 - 10:27

If you're one of the billion users of Facebook, you may have noticed that you tend to see posts from some people or pages more often than others. For example, I Liked the Mark Twain fan page because I'm a huge Huck Finn fan and see posts about upcoming events or new images on my Newsfeed all of the time. However, in my Likes, you'll also see a pizza place upstate that makes a great tomato pie; I go there every time I'm travelling that way. For some reason, they never make my Newsfeed even though I discovered that they post just as often as the Mark Twain fan page. 

Don’t Let Energy Bills Drain Your Small Business

Submitted by Dave Thomas on Thu, 10/25/2012 - 10:35

If you could save money in any aspect of your small business, where would it be?

There is a good chance that you do not always think about the savings that could be had from being an energy-efficient small business, yet there are savings there to be made.