Business Dentistry: 8 Business Strategy and Tactic Tips

In business, making money is simply not enough; businesses of all sizes must be profitable. In the dentistry industry, these profits must provide a steady income and excess income for reinvestment, future family needs and retirement. Therefore, it is critical to determine that strategies required to create sufficient profits that meet those needs and provide the best return on investment.

There are eight effective tips that dentists can use to generate more business including:

One: Pay-Per-Click Campaigns

One of the best marketing channels to gather more customers is through pay-per-click advertising. Internet marketing agency, Geonetric, notes that approximately 81% of users click on a sponsored look when searching for health information.

Two: Referral Marketing

Referral marketing consist of asking current referral colleagues for referrals. Practices that have been in business for only a few years can have an average of 30 referrals that they conduct business with regularly.

Three: Event Marketing

By becoming involved in your local Chamber of Commerce and networking through the organization, you can request to host an event at your office and introduce the practice to the members. This could give you access to 1000's of new patients.

Four: Staff Stories

Since your staff is our greatest resource, they can effectively put on a human face when telling the story of your practice. Profile those that work in the office on your company's blog, website or newsletter to help potential clients visualize who is operating the business.

Five: Provide Opinions on Industry News and Trend

In the field of dentistry, there is compelling news and trends that could affect your company and the employees. Therefore, by taking an informed stance on a story, technology or trend and posting it on your blog, website or social media site, you can build content and provide authority.

Six: Create Infographics

Most healthcare facilities have access to data and many university relationships with professionals who are collecting insights about service. Therefore, take this data to be included in an infographic about the dentistry industry and visually share it online.

Seven: Utilize Social Media

The marketing power of social media cannot be beat. Use the social channels for feedback from your audience by commenting on wall posts, channels or other forms of social media. Once that feedback is provided, listen and share with your audience.

Eight: Email Marketing

By developing a database of patient's email addresses, you can strengthen relationships with current and potential patients. Also, the cost of direct mail can be as much as 20 times more expensive than email marketing. This is also an excellent method of sending existing patent's reminders of upcoming appointments.

The aforementioned strategies are excellent method of utilizing non-traditional means to attract new clients and advertise your services by using technology. By attacking the market using these methods, you will certainly be successful in generating new clients.

Information provided by Eastgate Dental Centre, a Dundas dentist.