Creative Mail Marketing: Piquing the Customer's Interest

As your business grows, it becomes increasingly difficult to handle all those mail orders, not to mention designing and packaging the layouts. While all this can be handled internally when you are working out of your dad's garage, it is no longer a feasible solution when you are receiving boatloads of orders a day.

This is where packaging and automation comes into the picture. Using state-of-the-art technology, we have successfully automated the process to make it not only faster to handle mail order fulfillment, but we also design the package in a way that increases your customer's interest in the brand. Let’s face it, terrific packaging can help in creating that sterling first impression.

Direct Mail Marketing

Packaging plays a vital role in grabbing the customer's attention, which is getting smaller and smaller by the day. It can not only make the customer feel good about your product, but also influence him to buy more in the future.

A poorly packaged product, on the other hand, creates a cheap brand image in the eyes of the customer. The need of the business is not only to design the packaging in a way that conveys your business's values, but also to hire services of a professional company that provides packaging automation to complete and deliver orders in time.

The days of using plain brown boxes are far over. Gone are the days when customers were just happy with the product and didn’t really care about how it was delivered and in what condition. The savvy customers of today want not only well designed products, but also want the packaging to be solid and thoughtful.

What companies are forgetting is that they are leaving money on the table. Beautiful packaging is in and of itself a form of marketing, which should be used in conjunction with your other marketing channels.

Let us take an example: Person A orders a new smartphone, which is delivered in a simple brown box that looks ordinary. Person B is delivered his smartphone in a box that is not only branded, but also packaged in colorful paper complete with logo, tagline, and some creative message. Which box do you think impresses the customer most?

Grabbing attention and piquing customers' interest is the need of the hour. Creative and durable packaging also shows how much your company and brand cares about customer satisfaction. In today's world where everything from tooth brushes to smartphones are being ordered online, it is important that customers are satisfied with a packaging solution that is unified and streamlined from top to bottom. A solution that is consistent and works as intended.

So what are the different aspects of a fabulous packaging that will help you choose the right enterprise level envelope automation specialists?

Design

As we discussed earlier, design is not just important, but it reigns supreme when it comes to packaging. This means that the design team should be creative, efficient, aware of the latest trends and wiling to adapt to change. A salient way to start is with the KISS theory.

Design should be intuitive enough to attract attention, but simple enough to understand and pass along. This creates conversations and leads to more sales. Colors play a large role here. Use colors that are in your site's logo and website and app. Use bright and sharp colors that stand out from the rest.

Brand

Branding creates loyal customers, and we can all learn a thing or two from Apple here. If you are able to connect with the customers on another level, you are able to create brand recognition, which usually translates into repeat customers. Brand logo, message, and tagline should be visible clearly and easily.

Internet Business Model

Custom packaging is all the more important in case of an Internet-based business model. While the sales continue to increase, a company without a storefront has little or no way of piquing the customer's interest using offline marketing. This is where packaging plays a role. It sends a powerful message and plays a vital role in creating brand awareness in the offline world.

Looks and style do matter. Nice packaging will entice people to order more and help customers remember that you are a business that knows attention to detail matters.

Scalable Solution

You have the design, you got the customers to order and now all that remains is to fulfill these orders. This is where automation comes into picture. You need to go with a professional or a specialist who can design and mass produce high-quality and durable envelops for a number of businesses.

A balanced approach is recommended here, where software and hardware come together in perfect harmony. Design, integration, and manufacturing should be seamless and streamlined. From the concept stage to the operation stage, they should have the equipment that is capable of handling large scale operations and mass production of the designed envelopes.

About the author

Amanda Green is a site contributor that often writes on personal finance, marketing and business. In her free time she enjoys reading and playing volleyball with family and friends. Her work may also be found on http://www.paidtwice.com

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