Does Your Business Have the Right App?

Does your business have its own app or do you rely on your website and internet searches?

While having a website was the single most important thing a business could do to increase its online presence a few years ago, now having an app is just as important.

Here is a look at an article showing 4 ways to make money with apps for your business.

Provide Information That Uses Your Product or Service

Businesses can be subtle with their marketing on apps by creating information customers will use and including their products or services.

For example, if your business sells organic foods, create an app that features recipes using those ingredients. Customers will download the app for its delicious recipes and be introduced to your products.

The same idea can work with a service-based business.

If your business is a painting company, you can create an app that provides tips or ideas for room design. Every time you mention a paint color, let the customer know your company provides the service.

While it puts advertising in front of the customer, it also provides information they want.

Offer Deals

Many businesses use their apps to offer special coupons or deals that you can't find out about any other way.

Customers like to feel they are part of an exclusive club and they like to save money. This can be especially helpful for physical locations.

For example, say a customer is walking to lunch downtown.

While they are eating, they receive a notification of a great deal that is only good for the next hour. They are more likely to stop by your store right after lunch because of this convenient, limited-time offer.

Improve Customer Service

A happy customer is a return customer.

If your customer has questions, concerns or complaints, you need to address them. An app can make it easier to check the status of an order or find out how many points they have in their accounts.

It also gives them a direct line to your company, making it more likely that they will come back for future purchases if they are happy with the first one.

If your customer is considering a purchase, they can ask questions and get answers quickly. This increases the likelihood that they will complete that purchase with your company.

Provide Rewards

People love rewards and one of the easiest ways to keep a customer loyal is by offering special rewards for various behaviors. An app makes it easier to do.

A good example is the point system. Many retailers give out points based on purchase. With an app, customers can check their points, make a new purchase to get more points or even refer the company to their friends.

It's not enough to have a website; businesses that want to be successful must use all of the online tools in their arsenal.

This includes creating an app that is valuable to their customers and increases the ways the company can earn revenue. It becomes a win-win situation for everyone.