Does Your Business Have True Leaders?

Trying to set your business apart from others can certainly prove challenging at times.

That said business owners must do everything in their power to stand out from the competition. If they do not, consumers are not left with a clear reason or reasons to choose one brand over another.

So, where does leadership fall within the important attributes of a business?

If you say strong leadership is not at or near the top of your company’s goals, then it is time to rethink your strategy.

Stop and ask yourself, does your business have true leaders?

Make Leadership a Key Goal

In order for your brand to rise and stay above the competition, it is crucial that you promote leadership within your company as a positive thing.

So business owners may be hesitant to do just that, fearing that it will lead to an all-out competition amongst employees. While some competitions are good, others may be bad in the eyes of some business leaders, fearing that the company’s main goal or goals at the end of the day will be lost within too much competing amongst workers.

As it turns out, friendly competition within your workplace is actually a good thing.

Being able to see leaders emerge from the pack within your business can be just what your brand needed. In turn, you set in place the building blocks for future growth in your business.

That said what do you do when the time comes to address your team about leading, growing, and sustaining years of being on top?

One way to go about this is by bringing in proven leaders to speak with your staff.

Sure, some companies fear that yet more meetings will bore their employees to tears. Others, meantime, see the positives that can come from having experienced leaders in a variety of fields address their workers.

Whether your business turns to leaders such as Scott Moore or countless others nationwide, it is important to select those individuals who have experience in not only the boardroom, but also outside the workplace.

With that in mind, here’s a sampling of what these business leaders can do for your brand:

• Perspective – Likely most important on the list, outside business leaders can bring a world of perspective to you and your staff. Whether it is from their business experiences, experiences outside the business world such as military service or volunteering, or even how raising a family is in ways tied to managing a team of employees, the possibilities are endless. Most importantly, outside leaders can provide your employees with tricks of the trade on how to manage the various personalities that make up each and every office across the country;
• Ideas – No matter how talented a group you have put together at your business, having someone from the outside come in and talk with them can prove quite beneficial. Providing some fresh ideas from an outsider’s perspective can be just what your brand needed. For example, what if your brand was not heavy on using social media to find and nurture relationships with consumers? Someone from outside looking in could show you just how important social media is to growing a brand. How might they know this? Their business may thrive off of social media, using it for all it is worth. So, someone coming in to chat with your team may show them just what they have been missing out on by not using social networking vehicles;
• Engagement – When you bring someone in from the outside to address your team, the possibilities for engagement are endless. Sure, you likely have a pretty talented team under your wing, but having an outsider’s ability to engage them can be quite beneficial. Instead of hearing yet again from you or their department supervisors, a completely fresh take on work subjects and an opportunity for questions and answers might just be what the doctor ordered. Lastly, make sure your staff comes up with some questions prior to your guest speaker giving his or her presentation. As important as their speech is, sometimes the Q&A’s afterwards are even more worth your team’s time.

True leaders do not emerge overnight, but they oftentimes do emerge when given the opportunity to learn and grow.

If your business is looking for more employees to take on leadership roles, giving them some outside perspective, ideas and engagement may be just what the doctor ordered.