Giving Back: How Charities And Service Can Help Your Business Grow

Giving back to the community by participating in charity events and areas of community service can help business growth and marketability. Charities expose businesses to potential customers, partners and investors, raising their worth in the eyes of the public. They also qualify for tax benefits. All in all, performing a good deed can be a smart business move.

Increased Publicity and Awareness

Releasing charity and service information in press releases garners publicity and raises awareness for your business. Information about charitable involvement also has a place in marketing material. Nonprofits can increase publicity further if you ask them to include your business in a list of contributors.

Improved Public Image

It raises the opinion of consumers when a business proves that its invested in a better, safer or more healthy world. Find a cause that your customers care about, and make them aware of your own interest in that cause. Charities and service are a way to stand out from the competition as being not just a good service but a worthy one.

New Connections

Charities can have thousands of people and businesses involved directly and indirectly. Getting involved offers you a chance to network. There may be exclusive newsletters, magazines or websites that you gain access to when you volunteer or donate. Mutual connections to the charity can result in new partnerships and business opportunities.

Directly Market Products and Services

If you have a product or service that could benefit the non-profit, donating them or offering volunteers to serve is another way to market. You can sell a range of products while agreeing to give a portion of the proceeds to a charitable organization.

Raise Company Morale

Employees can benefit from charitable donations and volunteering. Give employees chances to participate and manage areas of the volunteer work. It encourages teamwork among co workers, and increases loyalty to the company.

Tax Benefits

Most charities are tax-exempt. Money, sponsorship, volunteered service, and donated products all qualify for a tax deduction against your annual tax liability.

If you’re thinking about charities and community service but are wary of the time or money that must be invested, remember how useful charities are for all businesses. You are not just giving something away when you volunteer time or money. You are working on expanding your customer base and branding your business.

Informational credit to TCA Partners.