How Far Do You Go for a Customer?

Your customers are the only reason your business is a business, so it's important to go the extra mile for them whenever you can. However, there is a point where every business owner feels as though they go too far for their customers.

Here are just a few ways you can ensure your customers are satisfied without going over the top:

Put Customer Feedback First

If you truly want to please your customers, then it's important to listen to their questions and concerns.

This is where listening to customer feedback comes into play. By giving your customers a way to leave feedback, you can gain a better understanding of how to please them.

You can encourage your customers to email you with their feedback or to fill out a customer satisfaction survey.

Likewise, you can ask your customers to leave feedback on your Facebook page. Either way, putting feedback first is a great way to take customer satisfaction to the next level.

Deliver on Your Promises

Your business makes promises to its customers every day.

From the products you endorse and guarantee to the services you provide, your business is an ongoing promise to the customers it serves, which is why it's important to deliver on your promises every time.

Making sure your customers are happy with the end product and doing all you can to resolve issues is the key to business success. With that said, some customers expect more than your business promises.

As the following article asks, Is your customer getting in the way of your business?

If this is the case, you may need to set some customer service guidelines in order to stop individuals from taking advantage of your business.

Be Available

There's nothing more irritating than trying to get in contact with a business that doesn't respond to emails or answer their phones. If you don't want to put your customers in the same situation, then it's important to be available when you say you'll be available.

If you say your business takes phone calls from 9 to 5, then make sure there is someone answering calls and promptly returning messages during that time.

Likewise, if you advertise 24/7 customer support, then you need to make sure that's the case. Making your business available to its customers is crucial.

The Customer is Almost Always Right

Yes, as the old saying goes, the customer is always right. That is, as long as it's something within the realm of what your business offers.

If you guarantee a product or a delivery date or a customer disagrees with an end result, then you need to strive to remedy the issue and make sure you meet expectations.

However, if a customer is being argumentative or uncooperative for the sake of being difficult or to get out of a contract, then you need to stand your ground.

This doesn't mean you should be hostile or pushy. Just try to find a way to explain your case and find a common ground that satisfies both you and the customer.

When it comes to going the distance for your customers, keep in mind the pointers above.