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How to Win Business With Small Budget
by Federico Maggiani Tue, 07/03/2012 - 09:50
Having entrepreneurial qualities alone is not enough to keep a business alive. You need an idea, a plan and strategies. Many businesses small and large depend on just a few (usually about two or three) strategies to attract new business. There are many ways to drive growth and new business and it is imperative that business owners or managers become fully aware of these techniques in order to survive as well as stay relevant in the industry. A few of these techniques includes;
Networking: Probably the most commonly used technique by small business owners, but often executed poorly. Attending a networking event is a great way to build business contacts and form alliance; however, people follow the wrong approach by focusing too much on quantity and less on quality. Moving from one person to another handing out business cards without attempting to connect and build a type a relationship is wasted effort. To effectively network with people is about cultivating relationships and offering referrals to networks, in a way that built trust.
Writing: the rise of the internet age and focus on online activities has generated a demand for content creators, and related skills. This underrated skill has hence become well sort in the business world and a good opportunity to find recognition. Writing article a few times a month and posting on publication sites on the internet is a good strategy that can help generate awareness to your website, as well as yourself. The only main challenge is being able to stay creative in writing up ideas that will continuously bring desired results, however it is a strategy that is worth the investment of time and effort.
Newsletters: a good way of giving your name some recognition in front of customers and prospective clients or partners is by utilising the creative technique that is newsletters. Some news letters are simply advertisements so it is important to provide valuable information to readers and prospective clients. You could choose of send a newsletter electronically or in paper format, although the former is more cost effective. A local newsagent that sends out one-page update is a good way to start.
Cold calling: probably the most challenging technique to promote a business, one that very few people enjoy doing, although, it can be productive in finding out qualified prospect in a very time effective manner. Having an entrepreneurial mind might help make this a less challenging task. A key thing to remember is to start up the conversation in a polite and insightful manner to capture the other person’s attention. Be sure to provide valuable information that is directly useful to the recipient.
Guarantee schemes: Many people have concerns around risks associated with changing suppliers and for this reason, are often reluctant to switch even when they are unsatisfied with the service they provide. The possibility of switching to a supplier who may be worse is usually where the concern lies, and the ability to eliminate this concern by offering a guarantee is a good technique to consider.
Advertising: another good strategy to consider that can be lucrative if implemented properly. Having a great sales copy is a good way to begin because it is a tool that connects with customers in a manner that provides understanding of your service and the opportunity to sell your business idea.
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Freelance SEO content writer
Freelance SEO content writer