The Idea of SMS Marketing Works

Have you embraced SMS marketing for your business?

SMS is a flexible and cost effective marketing method that can be used alone or alongside other marketing channels, with plenty of benefits for your business. 

With an estimated 98 percent open rate, if you're looking to get more customer interaction, boost your customer numbers, and even find out more about what your customers want from you, SMS can help.

Here are seven ways SMS can benefit your business:

SMS Gives You Direct Line to Your Customers

Sending a text gets your message right in front of your customers with no distractions and no chance of hitting a spam filter, being ignored or thrown straight into the garbage. It's attention grabbing and triggers your customers to respond to you.

After all, what do you do when you get a text message?

Chances are you reply quite a lot of the time. The same is true of your customers.

SMS Is Immediate

You don't have to wait for your customers to check their email or log on to social media.

With SMS you know your message has a good chance of being seen very shortly after you send it.

And because it's immediate, you don't have to worry about your customers' attention being grabbed by something else before they can get to your message.

SMS Focuses on What Matters

As the article, "SMS Marketing and the Power of 160 Characters" points out; the brevity of text messages can be a real boon for your business.

In the end, having to fit your message into 160 characters means that you really need to focus on what matters. There's no room for filler or fluff, just your message in clear language that invites immediate action.

SMS is Perfect for Offers

If you want to boost your business with special time limited offers such as discounts or freebies, SMS is a fantastic tool.

You can reach customers straight away, while the time limited nature of the offer inspires them to take action there and then.

This is helpful for reaching local customers if you have a physical store or eatery, but can also be used to great effect to drum up business in online offers.

SMS Is Scalable

Marketing costs money, and naturally you want to get a good return on your investment.

With SMS marketing, you can scale your campaign to suit your current budget and needs.

Most SMS providers let you scale your plan up or down. Not sure how many texts you need per month?

Start off with a plan that lets you buy credits that don't expire, so you can use them as and when you need to.

SMS Lets You Segment Your Market

With SMS you can build different send lists, which means you can easily segment your market.

You can then tailor your texts to perfectly fit each market segment, which means the messages you send will stay relevant, and they'll stay interested in hearing what you have to say.

Building separate lists means you can make your marketing more effective by focusing more precisely.

SMS Gives You Feedback You Can Use

SMS surveys are a way of using SMS marketing that gives you concrete information you can make use of in your business.

By sending short surveys to your customers, you can find out what they think of your business or products, what they love and what they're not so keen on. You can find out about their habits and preferences, and build that information into the next campaign you run.

If you've yet to discover the benefits of SMS marketing in your business, why not give it a try?

By choosing a flexible plan that doesn't tie you into a contract you can text what SMS marketing can do for you without over stretching your budget.

About the author

Tristan Anwyn writes on a variety of topics including social media, how to build customer relationships, content marketing and how to build long term client relationships in your business.

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