Many marketers believed that the rise of social networks would mean the death of email marketing. However, statistics tell us the opposite. Namely, the number of email users worldwide is expected to rise up to 2.9 billion by 2019. Given such an astonishing figure, it’s not surprising at all that 80% of retail professionals consider email marketing the most significant customer retention booster.

Blockchain is having far more impact, over the long term, than the much-hyped Bitcoin. For example, blockchain is being implemented in recordkeeping and asset tracking systems by financial institutions that still won’t accept Bitcoin for payment, while it is being used by institutions to track educational credentials that still don’t think Bitcoin should be taught except as a case in point for understanding bubbles. Let’s look at the impact of blockchain on business analytics.

In today’s world, businesses have a multitude of marketing channels readily available to help them grab consumer attention, generate brand awareness and ultimately, increase sales. However, the abundance of choices being offered can leave many feeling overwhelmed over which path to take; feeling like they have to either stick with the old or embrace the new. Some businesses will resist change completely and continue to solely rely on traditional marketing tactics (radio, print and TV), whereas others will wholeheartedly embrace digital marketing; leaving their offline strategies as a thing of the past. In reality, neither path is truly optimal on its own.

Several small business owners spend a lot of time in managing their books and creating financial reports. Because as we all know processing small business funds all by yourself can be time-consuming and frustrating. However, one of the best ways to avoid this kind of frustration is to hire an accountant from a well-known accounting firm.

At some point in the life of every business owner, a question will be asked: is now the right time to hire my first employee? It’s a difficult question to answer if you’re not sure about what it is you’re looking for and if you’re nervous about the hiring process to begin with. Not every business will need employees (you might be better off using freelancers, or even working on your own), but for the ones that do, there will be signs that will point you in the right direction and let you know whether this is the right time to go for it, or not.

Although cryptocurrency has a tendency to elicit vastly polarized opinions, it’s tempting to call it the great equalizer of the 21st century. The reason for this is simple: from massive worldwide conglomerates to small mom-and-pop businesses, people are confused about what cryptocurrency means for commerce. Many people simply dismiss cryptocurrency out of hand because they reason that if they can’t make sense of it, their customers won’t be able to either. The problem is that your customers can make sense of cryptocurrencies, and they’re using it in record numbers. Fortunately, there’s an upside: if they can figure out how to make cryptocurrency a part of their daily business, so can you—and you should probably start now before all your competitors are doing it.

The online trading arena is booming. More and more people are hitting the web to do their shopping and to hunt for products and services. It’s easy, they have the world at their fingertips – and can get stuff delivered to their home from all over the world. If you run a business, isn’t it time that you sealed a slice of the action? Here’s what you need to be thinking about when launching your virtual storefront.

Starting your business comes with its own share of risks. There are plenty of things that can happen and lead to lost revenue, damaged equipment and legal liabilities. And it’s up to you as a business owner to minimize those risks and keep your headaches at a minimum. If you’re wondering how to start, here are 6 great ways to minimize your new business risks.

If you are a marketer for a law firm or the owner of one, then you need to get on the map as soon as possible. Without first getting the attention of your potential clients, you can’t make the splash that is crucial to growing your firm past the early stages. But using the right methods and advice is crucial. Make sure to implement at least one of the methods below to start getting the traction that your firm deserves.

Maintaining an engaging blog is a crucial element to any business’s success. Whether you’re looking to promote a new type of candy bar or a cell culture dish, blogging is one of the best ways to organically promote your business to your target audience. However, even the most diligent writer can struggle to create content. And every company can face difficulty in creating new posts from time to time. With that in mind, let’s take a look at six ways to improve the content of your blog today: