Research has found out that a high number of customers regard online reviews as a credible source of information for any company. People would first go to find out what others are saying about your products or services and how you respond to opinions, suggestions and criticisms before making a buying decision.
Many business owners feel offended and hurt when they get reviews or opinions that portray then in a bad light, they might feel the customer doesn’t have enough information to make such an assumption or that any problem their product or services caused is as a result of customer error. This might be true, but we need to remember that negative reviews can have a huge impact on our businesses; therefore as business owners, we knew to know when to duck, and when to throw a punch.