As a small business owner, you will know that sometimes, there simply are not enough hours in the day. Unlike large companies with dedicated departments, when you own a small business, all of the day-to-day business operations are down to you and a small handful of staff.

When you are trying to juggle accounting, meetings and customer service, marketing can sometimes take a back seat. However, your marketing strategy can be crucial to the success of your business.

A major part of business today is being active online. Websites, reviews and countless other outlets offer visibility in a busy industry. Supercharging your web presence is critical so business professionals use some of these strategies to remain active on a daily basis.

Guest Blogging Within the Industry

The prospects of failure, risks involved and possible debts are what crosses the mind of everyone who wants to start their own business. While for some the odds are worthwhile taking, for most of us chances of having to quit the full-time jobs are just too risky. Luckily, there are options that let you keep your current job and start a relatively failsafe business.

The work-from-home trend is gathering steam. The latest statistics show that 38 percent of people are able to work from home at least once a week. In the US alone, 4 million people worked from home, and in the UK and in India, 53 percent people have expressed preferences for working from home. Whether you’re self-employed or a salaried worker, the work-from-home option is increasingly becoming a preferred option, due to multiple personal and professional reasons.

The marketing paradigm continues to evolve with time. For your business to be successful, you need to adopt effective and innovative marketing trends. Let’s have a looks at how you can make use of these trends by using interactive technology.

1. Embrace the model of customer experience

Most business owners and managers know that the people working for them are the most essential resource for the success of their organization. Successful companies genuinely care about their employees and look for ways to engage them on all levels. Employers can forge a deeper connection with their workers by really understanding their needs and seizing opportunities to invest in their quality of life in the workplace. Having a happy and loyal workforce can mean more productivity and innovation for your business.

Running a business as a non-profit is a great way to build a business while at the same time contributing to worthwhile causes. Leading such a business, however, is very different from running a standard for-profit enterprise. Here are four tips that will help you run a non-profit organization successfully.

Create a Strong Public Image

When starting a new business, entrepreneurs have to focus on a lot of areas to ensure success, such as: building you company brand, creating an effective marketing strategy, learning new skills and bringing in (as well as retaining) customers. However, when your small venture grows, perhaps into an SME or decides to build via franchise, owners are faced with a new host of issues to tackle.

Final Voting days. Only three days left before the voting ends.

The semi-finalists voting round closes this Thursday (March 30th), and I want to draw your attention to this important countdown. Only 10 semi-finalists will make it to the final voting round and the 3 remaining days can determine the finalists.

A lot of small business owners and young entrepreneurs create partnerships. There are plenty of reasons for such an action, but we won’t talk about them in this article. Instead, we will focus on how to improve said partnerships and make them long-lasting.

So, what exactly makes one business partnership great? Is it the success of the company, fair power distribution, same goals, or something completely different? Frankly, there are a lot of factors that define strong and long-lasting partnerships. So, to keep things short, we have decided to focus only on the most important ones.