Is Your Business Up to Speed on Technology?

Technology has always changed faster than many businesses can adapt.

Today's technology moves at an even faster pace with many systems, programs and processes outdated even before they're implemented.

For your business to keep up and make sure it's not out of the loop, you must know the latest terms and trends on technology.

Make Potential Clients Long-Term Customers

Are you taking steps to turn potential clients into long term customers?

Every potential client in your business equals the potential for a sale, but there's more to it than that. Every potential client also equals the potential for a long term customer.

Long-term customers help keep your business strong.

What Dead-End Streets Entrepreneurs Should Avoid

Making a living from investing in entrepreneurial challenges brings a lot of stress, but it definitely generates more excitement and a higher potential for business success. Permanent, but boring and less challenging jobs, on the other hand, direct your life to a dull and mundane dead-end street. While becoming a member of the entrepreneurial crew is a brave and bold career move, every businessperson should avoid the following business ideas, to reduce their financial losses.

10 Ways to Save on Your Taxes This Year

ONE OF THE BEST PLACES TO LOOK FOR SAVINGS IS IN YOUR TAXES !!!

Filing your tax return is a once-a-year event but trimming your tax bill is something you can do right now.

If you managed to claim every possible tax break that you deserved when you filed your return this spring, pat yourself on the back. But don’t stop there. Those tax-filing maneuvers are certainly valuable, but you may be able to rack up even bigger savings through thoughtful tax planning all year round. The following ideas could really pay off in the months ahead:

Make It Your Business to Steer Clear of Holiday Stress

It's the most wonderful time of the year - the holidays. At least they're supposed to be in theory.

But the reality for most business owners and employees alike is that the holiday season can be the most stressful few months of the whole year.

Fortunately there are a number of steps you can take to alleviate the pressure and have a more enjoyable time with friends and family.

Handling the Holiday Slowdown

Relaxation. Taking time off. Slowing down.

For most people, these are some of the greatest virtues of the holiday season.

But small business owners aren't most people.

You still have your company and livelihood to worry about and the slowdown of the holiday season can mean far less money in your pocket.

Connect With Customers via Social Media

When running a business, getting and retaining customers is a priority that should never be taken for granted.

As too many business owners have discovered over time, however, finding those new and reliable customers can oftentimes be tricky. Face it; today’s customers have a plethora of choices for their various products and services, so why exactly should they come to you?

Top Mistakes In Direct Marketing Campaigns

Direct mail marketing can produce some of the highest conversion rates. The average campaign converts at a 4.4 percent rate, which is significantly higher than electronic mail's .12 percent average. However, you can only expect these optimal results by running a smart campaign. To get the most out of your direct marketing efforts, avoid these costly pitfalls:

5 Easy Email Testing Tips For Small Businesses

As a marketing channel, email remains one of the few tried and true methods for generating new business and increasing the value of previous or existing customers. However, one of the main benefits to email marketing often goes overlooked and underutilized: testing.

Many small business marketers mistakenly assume that email split testing is too difficult for them to do, or only meant for the big companies with huge contact lists. Let’s take a look at a few ways small businesses can easily use testing to improve the effectiveness of their email marketing campaigns.

Make Sure Your Small Business is Making Good Financial Decisions

Finances are the key to any business. Whether you are just starting out or even if you have been in business for some time, it is always prescient and timely to review your financial decision making to ferret out weaknesses and make sure your company is on the right track. Here are some things to consider.

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