Planning Out Your Social Media Schedule

Social media is amazing when you know how to use it; however, with so many people, posts, likes, shares, it’s very easy for even a practiced online marketer to get overwhelmed at times. The volume of content can keep you scrolling with no end in sight.

High-quality content is mandatory if you want social media users to become regular visitors and customers on your channels. Content is always king, and high-quality content is the only way to endear yourself to search engines. Google demands high quality content all the time—and since Google commands 31 percent of all web traffic—you want to always be on its good side. When you have high-quality content it can help you move beyond boosting brand awareness to inspiring clicks that turn into sales or subscribers.

Here are some social media tips to help increase social media visitors:

Pinterest, Instagram, Twitter, Facebook-Oh My!

First thing you need to do is get onto social media. Don’t be afraid, just dive in and set up an account. Social media is a great way to build that connection with old and new customers. It’s a way for them to see who you are as a brand and the things you offer. Not only that, but you can even see what others are saying about your brand. Sign up is free for all channels.

Know Your Audience and Choose Headlines Carefully

You already know who your customers are, so you have a sense of your demographic. You’re going to need to think about this when you’re posting on social media. How old are you audience? What are they interested in? Are they men or women or both?

Creating memorable headlines will help you target the right people; high-quality content can turn your social media following into regular consumers of your content. Write down who you are as a brand and the audience you are looking for. Create headlines that make the audiences want to click.

Here are a few brands that know how to speak on social media:

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MAC Cosmetics—Delectable desserts, paper crowns, croquet, and, of course, our new pink-winged friends…a little sugar goes a long way in Flamingo Park! Enjoy highlights from our sweet Spring adventure at M·A·C Pro Powell.

Be Consistent When Posting

There’s nothing more boring than a business on social media that isn’t consistent. You can’t post once a week or once a month and think you’re going to gain followers or likes that way. Find the best time to post. Find the best times that audiences will be online. That way they are most likely to like or share when you are posting. Here are some common times people use social media:

Morning: 7:00am-9:00am (After getting ready for the day, people are likely going to check-in on social media).

Afternoon: 12:00pm-1:45pm (People are out having lunch enjoying the day; make them see your brand).

Evening: 5:00pm-6:30pm (The day just let out and everyone who’s everyone is finding what’s happening in the world. Don’t miss out on this).

Buffer

If you have never used Buffer before, you’re missing out on a great tool. As you already know, social media is a full-time job! And you already have a full-time job running a business. For ten dollars a month, Buffer allows you to control ten social profiles and schedules up to a hundred posts per profile. You’ll be able to schedule your posts and can check the analytics to see what works for the brand. You’ll be able to see what was most popular, least popular, how many shares each post had, and likes it was given.

This gives you a chance insight into what works for your audience and what doesn’t. However, Buffer only allows you to link the following social media channels: Facebook, Twitter, Pinterest, LinkedIn and Google +. If you have an Instagram, you could download Latergramme for free. You can schedule post for Instagram on there.

Be Engaged With Fans

One of the most important things on social media is that you need to be engaged with fans. This allows you to get to know your audience and build a relationship with them. This will help them see who and what your brand is. You want to make sure when posting, that you’re speaking as a brand. So be careful about your message. The person that should be in charge of the social media pages is the owner of the business or the store manager. Make sure when someone comments on your profile that you always reply. If you receive negative feedback, find out what the problem is and see if you can resolve it. When they follow you, thank them for that follow. Guest come to appreciate those moments and can help build your followers.