The Power of Location Based Advertising: Getting the Customer To Your Store- An Infographic

Location based advertising refers to targeting customers when they are near your store. When you consider that 72% of consumers will act on a call to action if in sight of a retailer, its power seems to be clear. Brand executives seem to acknowledge this fact and 91% of them increased their investments in location based advertising in 2013. However, I still get the impression that brands aren't spending enough and they are missing out on huge opportunities.

For retailers who have taken advantage of location based advertising, the next focus should be on creating a pleasurable experience for consumers who visit their store, and an important factor is the choice of in-store music. When you consider that 78% of customers feel more patient in stores that play music, and that 60% of customers will spend more time in a shop if they hear music they like, its influence on sales can be huge. There is even an opportunity for retailers to let the customer control the music being played in-store.

To learn more, take a look at the infigraphic below put together by Cube (http://cubemc.com/) - the world’s most advanced, independent and future-proof delivery platform, exclusively for service providers and content owners:

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