Six Effective SEO Strategies That Can Be Applied To Any Business

Proactive management of the business' online presence is a priority for today's managers. In today's environment, active web promotion of the company's products, services, reputation and uniqueness are critical. Search Engine Optimization (SEO) is the art of efficacious online business promotion. Effective SEO no longer means a printable online report showing high search engine rankings for a broad keyword range with no tangible results. Successful businesses take advantage of targeted strategies driving web-related business. This article explores six contemporary effective SEO strategies.

Modern Strategy Is Key

An effective SEO strategy uses modern techniques. For instance, search engine submission is not necessary for Google to index your company's website. Google's ranking algorithms locate and index the inbound links of other sites extremely efficiently. Heavy anchor text repetition is ineffective and may cause Google's algorithms to penalize your site's ranking.

Start With Mobile Optimization

Ensuring that your site is viewable, loadable and interactive on mobile devices will promote a positive end user experience. Google's figures estimate that 50% of their traffic is of mobile origin. Google Webmaster Tools running the Fetch as Google Tool will allow you to see how Google crawls your website, with Googlebot options for various mobile scenarios.

Keyword Selection Still Relevant

Tools such as Rank Tracker will allow you to test out keyword scenarios based on its "difficulty scale." Experts recommend beginning lower on the difficulty scale.

Press Release Can Be Powerful

Use professional press releases from journalists which cover items of interest in your industry to promote "natural linking" to your website. The combination of valuable industry content and professional press releases can give your website's SEO ranking a powerful boost.

Target Relevant Traffic via Long Tail SEO

Selective targeting is the way to increase business related traffic to your site. Historical SEO promoted more is better. Therefore, to drive traffic to an auto sales website, it needed to acquire the top ranking for the keyword "cars." That may drive traffic to your site, but not the type that would be of interest to a vintage auto re-seller specializing in early 70's Mustangs. Long tail SEO affords many benefits, including less ranking competition for in the specific niche which are described by the keywords unique to the business' products/services.

Selectively Use Social Media as a Business Promotion Tool

Actively engage a focused social media strategy. Determine which social media websites will drive the most traffic to your site and focus on those initially. Think in terms of the effort that will go into providing content and ensuring that your profile is kept up to date. Nothing spells social media overload and misuse like a plethora of profiles which haven't been updated for weeks, months or years.

Remember That SEO is an Investment

Focus on your return on investment's bottom line. Constantly evaluate the results of your SEO strategy in terms of what it is delivering to your business' finances, growth and other objectives. If something isn't working, re-evaluate its necessity, how it is implemented and how it fits into the overall business goals. Don't be afraid to change or eliminate tactics from your company's SEO strategy. Partnering with the right SEO specialist can return heftily. Companies that specialize in Boston SEO can help improve your business's online visibility.

Business web presence is an increasingly important focus for today's business. Having a modern strategy that supports your business' goals can make the difference between a company being a web success vs. a web wallflower. A good SEO strategy is one that returns positive, measurable results to its investor and will grow along with the business needs of the company being promoted.

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