Idea Cafe had the opportunity to talk to Justin Premick, Director of Education Marketing at AWeber, who was happy to share with us his insight on email marketing for small businesses. Enjoy!
Email marketing is one of today’s fastest marketing mediums, and can be an inexpensive way to market your business if done correctly. The Direct Marketing Association (DMA) did an assessment on the email marketing industry and found out that its potential return on investment (ROI) can be almost around $60 USD per $1 USD spent.
The internet has come along and pumped life into businesses that wouldn’t be able to exist without it. In fact, several are using this global network to conduct business from the comfort of their very own home. The internet has many useful services, and one of its most effective is a handy tool called email marketing. While many companies happily pay for the services they need, there is also a growing number of free options on the market. In this article, we will explain why free email marketing makes a fine choice for the home-based worker.
An effective email based marketing campaign requires that you first build a list and then develop trust with these same people! In order to build a list you must first drive traffic to your squeeze page where you can accumulate a list of email addresses! Once this is done it is then up to you to develop a relationship and build trust with your list members. At this point this is when the real 'magic' begins to occur!
According to a survey conducted by eMarketer, 2010 is going to be a much better year for email marketing and social media alike. The survey showed that 69% of respondents plan to increase spending on email marketing efforts. Pehaps not surprisingly, e-mail and social media are topping the list of marketing tactics that respondents will increase spending on in 2010.
A smart, simple way to engage ideal prospects is to leverage email marketing.
Idea Cafe had the opportunity to talk to Justin Premick, Director of Education Marketing at 
Email marketing is one of today’s fastest marketing mediums, and can be an inexpensive way to market your business if done correctly. The Direct Marketing Association (DMA) did an assessment on the email marketing industry and found out that its potential return on investment (ROI) can be almost around $60 USD per $1 USD spent.
The internet has come along and pumped life into businesses that wouldn’t be able to exist without it. In fact, several are using this global network to conduct business from the comfort of their very own home. The internet has many useful services, and one of its most effective is a handy tool called email marketing. While many companies happily pay for the services they need, there is also a growing number of free options on the market. In this article, we will explain why free email marketing makes a fine choice for the home-based worker. 
An effective email based marketing campaign requires that you first build a list and then develop trust with these same people! In order to build a list you must first drive traffic to your squeeze page where you can accumulate a list of email addresses! Once this is done it is then up to you to develop a relationship and build trust with your list members. At this point this is when the real 'magic' begins to occur!
According to a survey conducted by eMarketer, 2010 is going to be a much better year for email marketing and social media alike. The survey showed that 69% of respondents plan to increase spending on email marketing efforts. Pehaps not surprisingly, 
