marketing

Even with sky high postage costs, a properly executed direct mail campaign still provides a solid ROI. What? You've bought into the myth that direct mail is dead?

Question: What's the best way to lose potential customers?

Answer: Piss them off.

Yet, that's exactly what many Internet marketers are doing...pissing off potential customers. How? By using disrespectful marketing methods. Unfortunately, there seems to be a pervasion of intrusive and disrespectful marketing on websites across the Internet.

Brushing up on your marketing tactics is never a bad idea. Whether it is deciding on what new tactics to dive into, or how to make the ones you currently use better, sometimes the best idea is to just take a step back.

Look at your goals
When setting goals there are two things you need to consider--one is how attainable they are, and the second is how you are going to reach them.

As you may know from our recent updates, we here at WOMbeat! have used the winning proceeds from the Idea Café “Innovation & Originality Grant” to continue updating our website which allows our users to easily share great local recommendations with people they actually know and trust - friends, family and coworkers. Some of you may have already seen many of the new features we have already implemented over the past couple of months.

How to go about marketing your small business in a slow economy? MaryEllen Tribby, publisher and CEO of Agora Financial’s Early to Rise and coauthor of Changing the Channel: 12 Easy Ways to Make Millions for Your Business, offers advice below.

First of all, let me say how excited we here at WOMbeat! still are over the Idea Café “Innovation & Originality Grant” win. Not only did this win help us see a tremendous growth in traffic to our site, but we continue to get more coverage because of it. In fact, last week we were one of the guests on a talk-radio program called the Ceo Lounge. Listen for yourself here