Online marketing

Want a foolproof way to increase your email and search engine marketing success? You may not realize it yet, but the answer isn't necessarily in the subject line or the ad copy - it's in your campaigns' landing pages.

When it comes to increasing conversions, landing pages are a formidable yet sometimes overlooked tool in a marketer's arsenal, so if you've been putting your landing pages on the back burner you aren't getting the full return for your online marketing investment.

Small business owners looking to get the biggest bang for their online marketing buck should study up on a powerful, emerging trend: Retargeting.

In short, this is a simple concept that's allowing entrepreneurs to extend their reach -- and their brand -- far across the web. Retargeting essentially allows you to track visitors to your website after they leave and to strategically place ads on websites they visit. It's an incredible tool that can help you reach consumers who don't convert on their initial visit to your online storefront.

The global recession may be coming to an end, but it’s not time to crank open the bubbly quite yet; unless, of course, it’s a bottle of Walmart’s cheap sparkling wine.

You see, if anything is to be gleamed from the past twelve months, it’s that we shouldn’t take anything for granted. Whilst things may be rosy one day, they might not be tomorrow; so by being thrifty when times are good, this will help take care of things when times are tough.

Online marketing...Email marketing...Blogs...Search engine optimization (or SEO)...Google Adwords...Yellowpages...LinkedIn...Facebook...MySpace...

Do any of these words cause you heartburn? Today, we are fortunate to have so many marketing options, but more options can mean more confusion. But how is a business owner supposed to evaluate which ones are right for their business or the most cost-effective?