small business

Lessons from the Not for Profit Sector

Most people when looking for clues as to how they can run their business better will look for information from the people in their line of work who are highly successful and using them as a model for how they should be acting. In fact, there is a lot to be gained by looking at the acts of successful people. It is also important to look at the organization of successful companies. Of course, success comes in all forms.

Google Makes Our Small Business World Go Round

Some people are Mac/Apple fans. Some people are Windows. I like the great, all powerful Google. Yes, it is possible they have a big brother ruling over all that is internet, but hey, they’re making my life as a small business owner much more simpler.

Perhaps some of you merely use Google as a search engine, perhaps some of you use Google’s e-mail service (gmail), and maybe some of you are die-hard Google users and abusers such as myself (as we flash our nerdy Google fan hand sign here). If you are, you probably don’t need to read any further.

How Changes in Credit Benefit Your Business

Every company seems to have at least one credit card these days. Even if the credit card is not allowed to be used at this time, it is there. During the lean times companies will use the credit card more often to get the daily things they need for the business. Seeing as there has been a lot of lean times recently, many businesses are staring down the barrel of sizable credit card debt and they are not alone.

What You Need to Know When Choosing a Payroll Service

The mindset of many smaller businesses is that they do not need to hire the services of a payroll service. This is a misconception which can cost you a lot of money in the end. This is because when you do not sign up for payroll service, you are rolling the dice that you will not make a mistake. If you do make a mistake, you will be on the line for fines and possible legal action. It is also important to keep in mind that when you have a professional on your side that you will also be able to spend your time running your business rather than working payroll.

Keeping Secure with Upgraded Security Cameras

If there is one thing for sure, it is that security is of the utmost importance in the business world. This is true whether your business is in retail or the hotel business. There are so many different ways that you can lose profits. Theft, pilferage and plain laziness are all forms of loss which can be prevented when you have good security systems in place.

10 Ways to Use Customer Testimonials

Using customer testimonials in your marketing efforts can be very effective. They help to build your reputation, credibility and sales. Don’t be afraid to ask your satisfied customers to give you a testimonial. Most will be happy to offer their opinions. Be sure to ask their permission to use the testimonials in your marketing campaign. You must also comply with the FTC when using customer testimonials.

Mobile is Coming, but it’s passing us by?

There is a great piece of research just released which highlights a number of undeniable facts and figures about mobile communications, how fast it’s moving and how most businesses are so far behind the curve that most can’t even see the potential that is right at their fingertips. This report is worth the read if for no other reason than to see what you missing out on.

Here are some of the biggest takeaways from this report and specifically what impact they have on the internet:

7 Ways Landing Pages Increase Online Marketing Success

Want a foolproof way to increase your email and search engine marketing success? You may not realize it yet, but the answer isn't necessarily in the subject line or the ad copy - it's in your campaigns' landing pages.

When it comes to increasing conversions, landing pages are a formidable yet sometimes overlooked tool in a marketer's arsenal, so if you've been putting your landing pages on the back burner you aren't getting the full return for your online marketing investment.

Top 5 Ways to Use Technology to Save Money

Even as the economy turns a corner, many small business owners are still feeling the effects of the 2009 recession. There are a whole host of options available that take advantage of technology to save money on everyday operating costs.

VoIP

Many consumers are aware of VoIP services and are starting to use them for residential local and long distance calling. However, small business owners aren’t taking advantage of these cost savings that work with your existing network – no upgrades needed.

Is Direct Mail Really Dead?

Even with sky high postage costs, a properly executed direct mail campaign still provides a solid ROI. What? You've bought into the myth that direct mail is dead?

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