Time Your Texts for Best Possible Results

As the old saying goes, timing is everything.

This is especially the case when it comes to your text message marketing campaigns.

Here are just a few reasons why the timing behind your texts could be the difference between marketing success and flat out silence:

Doing the Time Zone Shuffle

Depending on the type of business you run, there's a good chance your marketing endeavors aren't limited to your region of the country. That's why it's so important to pay close attention to the time zones in which you're targeting with your text marketing campaigns.

Receiving a text message at 9 in the morning on the East Coast is a lot different than receiving that same message on the West Coast. Not paying attention to your campaigning time zones could result in your business annoying its customers.

Before you deliver your text campaigns, make sure to segment your customers by time zone.

That way each message you send will reach the recipient at the exact time you intend it to.

Align Texts with an Event or Offer

Sending text campaigns and promotional offers without any rhyme or reason won't get your business anywhere. In order to get the most out of each text campaign you send, make sure you time your marketing attempts to coincide with upcoming events and special offers.

The article "Special Event: How Timing Your Texts Right Can Fill Up Your Club" mentions the importance of sending text reminders about events and promotions your business offers.

Perfectly timed text campaigns that align with business events increase open rates and mobile coupon redemption rates.

If you don't have an event or offer to text about, consider sending seasonal texts. Inventories and services oftentimes change with the season, which is a great reason to update customers with a marketing text.

Weekday vs. Weekend Texts

A major consideration for businesses participating in text campaigning is whether to send texts on the weekends or weekdays. Sending texts during the week is usually a safe bet considering most recipients are willing and able to respond.

Weekends are a different story.

Most consumers are either busy or simply don't feel like checking their phones during the weekends. That shouldn't stop you from sending weekend text campaigns, but you may need to change up your delivery time and marketing message to better appeal to the weekend masses.

Morning, Afternoon, and Night Texts

Speaking of delivery times, your business should put some thought into when your marketing texts are delivered.

Weekday and weekend mornings should be avoided because your customers are likely on their way to work or already in the office. Late night should also be avoided in order not to annoy the working crowd.

That leaves early afternoon and early evening, which happen to be the best times to reach out to your customers with text campaigns. These times coincide with lunch breaks and afternoon work lulls, which are ideal for receiving a marketing text.

If you're looking for the best possible results with your business's text marketing, just remember that timing is everything.