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Top 4 Marketing Mistakes Businesses Make When Promoting A Website
by Emma Sturgis Wed, 02/08/2017 - 11:10
One of the easiest ways to reach the most people when you're trying to grow your business is with a stunning website. You don't need anything that's extravagant as long as you have the correct information and the right pictures and even videos in place. Sometimes, there are a few mistakes that you might make when promoting a website that will prevent customers from wanting to seek further information about the business.
Not Understanding The Customer
In order to attract more business, you need to know what the customer wants. If you don't have a target base or you don't know what items or services the customers are looking for, then it will be hard to set up the website to showcase something that is attractive. Don't set up a site that is too broad. Focus on an age group or a genre when it comes to topics instead of leaving it in the open.
If you offer the minimum when it comes to the information you present, it can make for a boring website. Give details about contact information, what you sell and what you offer to the customer. A banner is ideal to place at the top of a website that catches the attention of the viewer. Banners don’t have to be expensive or extravagant, you can use tools like Adobe Spark to create your own. Get your name out in the public eye instead of hiding behind a few words and stock images that don't tell a story about your business.
You will have to invest money in your website if you want it to be a success. There are free companies that will make a website for you, but you will get what you pay for in this situation. The information might not look professional, and it will likely be bare bones for the site that is created. If you spend the money needed to get a quality website that gives the details that the customer wants to see, then you'll soon start to notice that the money that you spent will be received shortly after the site is launched online.
This is a big thing for businesses to avoid. You have to take a risk in order for your business to succeed. You wouldn't have reached where you are now without a risk in getting your name in the open and starting your company in the first place. Don't settle for a black and white website that only offers the basic details of the company. Add bright colors that get the attention of the viewer. Add videos so that viewers can clearly see what you have to offer and what the business is about.
Marketing can be tricky. It's important to step out of your comfort zone to get the attention that you deserve to be a success. There are companies online that are willing to help you with getting your site created, but you have to be willing to make an effort.