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Upgrading One's Business Presence
by Amanda Green Thu, 08/16/2012 - 09:26
Often augmenting one’s business can be as straightforward as making minor changes to one’s physical location and updating one’s online presence sufficiently to reflect current trends. While many consultants will argue that total makeovers are a necessary step of the modern business landscape, this does not need to be the case.
If one makes strategic changes that address some of the most mainstream trends, upgrades can be kept to a minimum.
Changes to Physical Locations
As much as the retail world has gone online, the impact of one’s brick and mortar location can have a dramatic impact on how one’s business is perceived by the public. One relatively straightforward upgrade that a business owner can make that will have an immediate effect on the entire character of his or her store is to install upgraded lighting.
Not only have trends in retail moved away from the dark and cluttered stores of the past, over time even adequate lighting wears out and becomes outdated. By working with resources like those available at ProLighting.com, one can make these improvements and change the entire feel of one’s physical location.
Upgrading Online Presence
An increasing contingent of many businesses’ interaction with the public has moved online. After direct interaction through the company’s website, the most frequently utilized method is through social networking sites. What is particularly appealing about this type of communication for a small business is that in this forum it can be on nearly even footing with its large corporate competitors.
While the internet has generally made the retail sector more competitive, it is even more apparent in social networking. A large corporation has the resources to design and maintain a complex and dynamically changing corporate website. These resources are not typically available to smaller businesses. The relative resources between competitors are significantly muted in the social networking realm.
To this end, small businesses that wish to revamp and augment their profiles can get a lot of impact by carefully utilizing this medium. For example, more and more business are issuing single-day coupons to any customer that follows the business online. This allows these advertisers to impact sales with low cost and near immediacy, while still getting rapid feedback that can be leveraged for future campaigns.
While it is certainly possible to pour significant resources into upgrading one’s business, it is not necessary. An upgrade to one’s lighting can make a difference in one’s physical image, while adopting current methods can upgrade one’s online presence. By incorporating these basic ideas, one can refresh the image of one’s business.
About the author
Amanda Green is a guest writer that has done lots of posts on personal finances and business. She contributes to http://www.paidtwice.com/ too.