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Why Startups need SEO and SMM to build their business
by Sarah Lee Thu, 12/01/2016 - 09:59
A startup certainly needs every possible advantage to get ahead in a super-competitive world. But here is where things get interesting in the modern age. A small little minnow can upset a whale simply because they both operate in the ocean of the digital world! The online world offers a whole bunch of advantages to a startup and SEO and SMM are two such tools.
Search engine optimization is all about enhancing website visibility. This can be done by:
- Using the right keywords.
- Website optimization.
- On-site and off-site optimization.
- Link-building and so on.
Why does a startup need SEO?
It increases website traffic and this is in turn results in better rankings. Website traffic can also be highly targeted thus increasing the possibility of conversions and larger numbers of customers.
Local SEO is another benefit. Local does not necessarily mean your immediate geographic markets. It could also mean your ability to reach a market in a specific region across the world but this is possible with SEO.
It is all about organic search results which can often be more profitable for a startup. And the best part of it all is that it can be hugely successful with something as simple as writing great content – no gimmicks and tools here!
Think of this as a long-term strategy with steady improvement. SEO can help you leverage the right keywords and the right kind of content in order to boost your website’s visibility.
Social media marketing revolves around the use of social networking sites that can help enhance your business. SMO or social media optimization can be done by:
- Using social media links in your website.
- RSS feeds.
- Creating and maintaining your digital presence in relevant social sites and so on.
SMM is great for a startup
It is hugely cost effective because you can start a social media account – in most cases – with absolutely no investment whatsoever. Simply start an account that relates to your business and start interacting with people everywhere.
You can propagate different kinds of content and goals. Whether your goal is link generation or brand awareness or even organizing a local event, you can use social media sites very effectively.
It is also possible to use SMM to push different kinds of content to your target audience. For instance, if you are introducing a new product in the market, you may like to publish a ‘how to’ video on YouTube. If you are trying to promote brand acceptance or recognition you may like to run a contest of some kind on Facebook.
SMM also gives you more opportunities to convert. According to Peter SEOServicesUSA.co when you enter into meaningful conversations with your followers and fans and people reading your posts, you get the opportunity to talk about your business. Incidentally, it need not always be a sales-pitch kind of conversation. Simply coming across as an expert and a credible source of information can also have the effect of making your brand more ‘recallable’.
SEO and SMM and smart ways to use the same can go a long way in helping every startup get bigger and better.