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10 Fundamental Principals Of Understanding ebay Sales
by David Wicks Thu, 09/08/2016 - 09:27
Selling items on eBay may be a hobby to some, while for others it may be the only source of their livelihoods, and for these, making huge sales is their basic target. For these individuals and businesses, they will try out anything to enhance their sales, to even attaining the power seller status.
Making huge sales is more than just following eBay guidelines, but this is a discipline not an exercise. There are foundational requirements that are needed to enhance more sales.
These requirements are;
1. Learn the eBay rules, guidelines and policies
Understand the policies that govern trading on eBay platforms by both the buyers and sellers, to avoid failures and losses that may arise from fines, deactivation or litigation. Be sure to comply with these rules for smooth trading.
2. The customer always comes first
As a seller, your reputation and maintaining good relations with your customers is your most treasured asset. Minimize conflicts with your customers, and where you are not able to avoid them, be prudent in handling them. It is always good practise to assume the customer is right, and be weary of trying to prove otherwise, as it may end up being a costly decision.
3. Communication and feedback
Initiate communication with your customers and respond to their queries promptly. This helps to maintain good relations with them.
4. Identify a niche market and a focus
It is always easy to list and track performance when you have a specific product and a specific market niche.
5. Good accounting practises
As a serious seller, it is paramount to have proper records of your accounts, auctions, shipping requirements and costs, your customers, etc., which makes it easy to follow-up transactions.
6. Understand the process
Have a glimpse of the buying process. To do this, you play the role of a buyer by buying a product on eBay. This will give insights into the waiting time, complexities in buying, payment processes, etc.
7. Market research
Undertake a comprehensive market research to enable you to know your competitors, customer trends and behaviours, item pricing and so on. This will help in identifying the best market entry and penetration strategy, and how to position your items.
8. Create professional listings
Understanding the categories, ranking and trends on eBay will help you in listing and position your items in a way that will attract customers. In listing your products, always include the following.
- Item titles- they must be attractive and catchy to the customers.
- Item descriptions- include information that adequately describes the items listed, to answer any questions that customers may have about your products.
- Images- include several images of the products including any areas that are defective, in order to be transparent to the customers.
9. Have offers
You can use offer and discounts that will entice customers like free shipping, discounts on quantity purchases, cashback, etc.
Advertise your business by including the “About Us” section or other measures e.g. using links to other items you are selling, other items that have been sold, previous auctions, etc.
These factors may seem to be complex to implement, but the development of eBay tools for sellers has made these quite easy and fast to implement. The tools vary in functionality and almost all areas of eBay transaction processes are covered, such that there is no excuse for not implementing them.