10 Personal Branding Tips for Small Business Owners and Freelancers

Most aspiring entrepreneurs always wish to have a personal brand. Sadly, only 20% succeed in executing this perfectly. Talking about personal branding, it's all about creating a memorable and strong image that represents you and your business.

If, as a freelancer, you think you can’t do it, you are wrong. If you know the right strategy, have the vision, take an initiative, have a high emotional intelligence level, and own confidence in making decisions, you can also become a PERSONAL BRAND in no time.

Getting back to the main topic, in this post, we are going to shed some light on the top ten personal branding tips for aspiring freelancers.

What is Personal Branding?

Do you have a quick answer to this? If yes, you must know your goals and have the power to achieve them, but if not, you need to do some homework first.

Personal branding is all about defining yourself in front of the world. It is all about knowing how people see your brand or describe you in front of others etc. It sets a standard on how people take you and how you set the characteristics and values of your brand.

Personal branding gives responsibility for how you present your brand to the masses. If you want to become an expert in a niche, you have to know everything about it so that you can take your branding to the next level.

Let’s get started with personal branding tips.

1. Define Your Freelance/Personal Brand

Do you know how to define your freelance brand?

If yes, you are doing well, but if not, then look for ways to learn it. Having the right approach to portray your brand is very important if you want to stand apart.

If you don’t define your brand, no one will be keen on you and your products and services. To describe your brand, you should know your worth and ability to specify yourself.

This allows you to tell people about your story in the right manner so they can relate to you. Make sure to choose the right words that make people keener on your story!


2. Dominate Your Business Niche

As a freelancer, you also have to take care of the niche. If you specialize in a particular niche in your field, then you will stand apart from the crowd. But if you poke your nose in every niche, people will get confused, and so will your brand setup.

However, if you have a specialty niche, it allows you to differentiate how your brand is from others in the market. Possibly, you can make the site responsive or integrate them with the right APIs and Plugins for any specific topic.

You can only take care of all aspects if you know about your niche.


3. About Me/Bio Section

Bio is one of the most important things that can help a freelancer to build a personal brand. A proficient bio helps them to showcase their credibility, get discovered on social media platforms, get writing gigs, and get regular invitations to industry events.

The bio they should write must include important credentials like work experience, press hits, education, etc.

Sarah Golding started working on her brand with her Weebly blog. She wrote about her passion, work history, and involvement in 100+ podcasts and spotlight reels. She’s years of experience in the production industry and has built up a reputation as a voice actor.


4. Master Blogging

In today’s online world, no one can underestimate the power of blogging. This is the right and effective way to show your skills and creativity. If potential clients read what you have written, they will know about your potential and other aspects related to your brand.

You can add your contact information at the end of the blogs and can earn many freelance projects based on it.


5. Building Strong Communicational Skills

To establish a personal brand, you need to work on your communication skills. If you lack that, you need to work on it. For that, you can join some writing courses, speaking courses, or talk with someone in that particular dialect.


6. Flourish Your Work

Remember, none of your big claims will be going to work. At last, you have to show your work. So, as a freelancer, ensure that you are doing great work. If you concentrate on providing high-quality work, no one can stop you from climbing the ladder of success.

Your work and activities say a lot about your image and you as a person. If you consistently do your work with commitment, people will start recognizing you, and you will soon become a big brand.


7. Social Networking

Networking is one of the most important things you need to consider when planning for freelance branding. You may make new companions, meet new customers, or even have somebody to work with when you have to escape your home office or café!

Keep in mind that the general purpose of personal branding is to have some say over your reputation. Furthermore, your companions and colleagues are the general populations you need to inspire with that reputation.


8. Use Social Media to Grow Your Network

Let’s face it- everything is free and flawless on social media, right? You can share articles, blog entries, and customer-related accomplishments. You can choose the best way to present yourself and your brand on social networking sites.

You should network with individuals in your industry and jump into applicable discussions by using inclining hashtags or those that are most well-known in your industry.


9. Utilize LinkedIn Platform

We all know the power of LinkedIn. This is one of the greatest platforms that have helped numerous freelancers to get the projects. It presents your resume publicly in front of global recruiters and employers.

You can add your accomplishments and even ask your clients to recommend you.


10. Do You Say NO?

Personal brand means a name, a reputation. If you are willing to do anything coming on your way, then you are making a misstep. If you don’t know how to say NO, you are blocking your way to becoming a personal brand. 


So, at times, when things seem difficult or irrelevant, don’t force yourself. Say NO.

Building your own brand is not a piece of cake, but if you are wise, it is not a hard nut to crack either. Although many freelancers want to establish their personal brands, only a few are lucky.

So, if you are also a newbie who is looking for a sure-shot way to establish yourself as a PERSONAL BRAND, then think again - Are you following the above personal branding tips?


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