2019 Mobile Data Monetization Trends

Numerous mobile data monetization trends are likely to take off all through year 2019, but none of them will be as influential to every business function as the rising value of all data collected. This year, every possible business model could be the turning point on the rising revenue opportunity presented by the huge data collection. This is usually the case in advertising, with varieties of brands progressively pushing forward data-led mobile app campaigns. To brands, if you do not take keener approach to data usage and data management, then your advertisement are going to miss the target in 2019. Considering less than 10 percent of companies know how to transform data from their ad account into actual revenue effectively, a lot of businesses may be looking at impractical efforts and wasted spend at present year to avoid the mistake of applying the same ineffective method.

The Growing Global Data Monetization Market

Last 2017, The Economist becomes more popular when it proclaimed a firm statement that the “world’s greatest and most valuable resource is no longer the oil, but data.” Two of the biggest companies worldwide, Facebook and Amazon, are using data to fuel their growth. This information makes it more noticeable that using data collection and analysis to understand and further enhance the customer experience.


The older pre-digital businesses like Siemens and General Electric (to give few examples) now have at least one stable revenue stream coming in from their data collection. Like what happened to AT&AT’s 2018 acquisition of AppNexus – and newly created advertising Xandr- shows how it is moving elsewhere traditional telco offerings.


Based on a specific statement in Forbes, only 4 percent of all jobs in U.S.A., along with over 5 percent of national output, come from the contribution that data makes to the economy. And yet, considering that an estimated 90 percent of the world’s data is just two years old, this may be just the slope of a famous iceberg. In a world where “huge data collection” has become an industry norm, which is almost practiced in every business, data truly plays a crucial part to every business venture. This is the kind of trend that will show no sign of slowing down in the near future.


Increasing Market Growth from Mobile, IoT and AI

So to sum up this and that, where do you think “data” is coming from? It comes from these two sources:

●  Mobile data is becoming more important each passing millisecond, especially among advertisers. Mobile operator’s know this and might as well be an indication of changes to come in that industry. For present telcos, their data collection is considered as the most valuable asset for the organization.

●  As the Internet of Things (IoT) detonates and millions of new connected end destinations are coming online, new applications will arise to dig these data sources. The use cases are boundless, from the things you need the moment you open your eyes in the morning up to the time you lay in bed at night. With heavy flow of data from billions of newly connected endpoints, businesses in any field now have brand new sources of prospective insights to focus on.


Great percentage of this data growth is coming on the heels of further investment in artificial intelligence (AI) and machine learning (ML), just like how Sky used its massive data reserves to control an AI initiative that increased sales among existing customers by 50 percent.


The Role of Customer Data in Advertising

Who is monetizing the data to greater heights? While this trend is customary to every possible business venture today, it is also prevalent most especially in advertising and marketing. Knowing the time, location, and devices people are using to consume your ads, you can make data-supported decisions to optimize content and improve future campaigns.


The rapidity at which advertisers and marketers gain data from mobile devices is astounding in its own right as well. In recent events, brands gain distinctive insights on where their target customers are located, what they are attracted and how they spend their over a specific matter.


Snags to Mobile Data Monetization

All are not just silvers and golds on the data monetization front. Suddenly, many people are concerned about how data (including personally identifiable data like birth date, social security numbers, work background, among other examples) is used by the companies for their gain and intentions.


That is why governments have stepped in with regulation. Example is the General Data Protection Regulation (GDPR). GDPR was created to replace the 1995 Data Protection Directive in order to deal with the current stage of digital age. It was established by the European Commission and essentially was designed to give citizens of the European Union more control over their personal data while also making sure businesses can obtain the maximum benefits of the digital economy. Businesses that collect information will be required to comply with GDPR. They must notify their customers any time they need to collect data and get a clear consent from the latter. If their data policy changes in any way they will have to start over and obtain consent again.

For instance, companies that deal with mobile in-app advertisers and their partners take time to rethink how to properly use data. Their attitude in obtaining customer information and customer relation is already shifting. They need to ensure that audience should have a good impact on ROI in terms of data.


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