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3 Marketing Tips for Civil Engineering Firms
by Elena Tue, 03/07/2017 - 10:04
Civil engineers are trained to work as professionals and not as entrepreneurs. Starting a business gives professionals the freedom to determine their monthly income and working hours. However, civil engineers must go the extra mile and gain entrepreneurial skills to succeed in business. Marketing is critical to business growth and success. Marketing strategies determine the number of customers that a business reaches with its products and services, which in turn influence the level of sales. If you are planning to start or are already running a civil engineering firm, here are some marketing tips that will boost your sales.
1. Know your Target Market
Marketing activities are more effective when targeted to a particular audience. You can create relevant marketing plans and messages for each target audience instead of using one plan for all market segments. Some of the markets you can target with your marketing activities include construction companies, government authorities, surveyors, and architects. Your goal when designing strategies for each market is to identify its specific needs and the ways your business can meet those needs. Identify one or just a few market segments and focus all of your resources and efforts in reaching those market segments.
2. Build your Online Presence
Your business cannot achieve its goals and be competitive in a digital world without a strong online presence. All organizations, including academic institutions, recognize the importance of connecting with their customers online. For instance, universities and colleges are now offering online degree programs to enable busy engineers to pursue an online civil engineering masters degree. Consider exploring such education opportunities to improve your skills and competencies in the field.
To build a strong online presence for your business, create an informative website with an innovative design. You can outsource web design and development to experts. Connect with your target audience on social media platforms as well. Create accounts on the best platforms such as LinkedIn, Facebook, Pinterest, and Twitter among others. Ensure that you interact with your followers on each platform daily and address any issues raised concerning your business.
One way to expand your client base is to build relationships with your current networks. The professionals you interact with when pursuing your masters degree in civil engineering may be the clients your business needs to grow. Inform your connections of your new business and ask them to refer clients to you. Do not solely rely on your current connections. Attend events in your line of work and get new connections. Seminars, talks, and training programs are good opportunities to connect with other professionals in your field.
Build strong and healthy relationships with your current clients as well. Ask your clients for feedback after each project with the aim of improving your services. Respond to your clients’ emails, calls, messages, or any other communication on time. Word of mouth is an effective marketing strategy, especially for startups. Satisfied clients will refer other clients to your business.
You can grow your civil engineering company through effective marketing strategies. Design all marketing plans with specific audiences in mind. Your professional and business networks can help you identify and reach new clients. Every effort will make a difference in your business.