4 Perks of Accepting Mobile Payments for Your Business

With advances in technology today, it is becoming easier for businesses to receive money from their customers in a variety of ways. One of those is via mobile payment from a smartphone or tablet. However, many companies remain reluctant to get involved in areas such as mobile payments and fail to see the benefits of this method. If you are one of those individuals or companies, consider the many benefits that both you and your business will enjoy if you decide to start accepting mobile payments. Today's technology makes the process quick and simple.  

The Number of Mobile Users Is Increasing

At one time, people didn’t trust their smart phones with sensitive information, but advances in security technology have changed that way of thinking. More and more, consumers today are using their smart phones to buy products and pay for services. If your business has a mobile app, for example, customers are ready to do business with you at a moment’s notice.

Customers Are Expecting Businesses to Adopt Mobile Payments

Today’s customers want to pay for goods and services with whatever technology they have available, not be limited by only a few choices that the store may offer. When they walk through the door, they don’t want to think about how they will pay; they assume they will pay in the easiest and most efficient manner. These customers have the money and they expect you to take it in whatever form is convenient for them. The good news is that most businesses have found that accepting mobile payment is quick and easy, involving very little effort.

Mobile Payments Are Mobile

For your business, mobility is definitely a good thing. If a customer in the back of the store is thinking about purchasing a large-ticket item, and if your business is set up to take payments on a tablet, for example, after you answer questions about the product, they can literally purchase the item while they’re talking about it. Both you and your customers save time and avoid long lines at the front checkout area.

24-Hour Convenience

Businesses that build-in mobile payment options as part of their business apps, for example, see a tremendous increase in sales during hours when the business would normally be closed. This means that if your customers are interested in what you’re selling, they can purchase the item or service in the middle of the night. When you wake up in the morning and check your electronic invoices, you will be pleasantly surprised to discover that you’ve accrued new sales that might otherwise have slipped through your fingers.

In the end, it’s important to understand that technology does not go backwards. Mobile payment options are available and they are not going away. Customers have come to depend upon them for convenience and security. When you set up your business to take mobile payments, both you and your customers will benefit and be satisfied.

About the author

Kristen Gramigna is Chief Marketing Officer for BluePay, which helps businesses of all sizes accept credit cards. She brings more than 15 years of experience in the bankcard industry in direct sales, sales management, and marketing to the company and also serves on its Board of Directors.


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