4 Secret Points Behind Taxi Booking App Uber's Success

Gone are the days when people were struggling to book a taxi. These days, you may have noticed that nobody says a word “TAXI” on the road to book it. With the emergence of taxi booking app, the way people were booking taxi has been changed entirely. Now, it has been shifted to an instant notification like “Your Taxi has been Booked”.  

However, the revolutionization in the taxi industry brought by Travis Kalanick, who had sold his Red Swoosh startup for $19 million in 2017 and Garrett Camp, the co-founder of StumbleUpon, eight years ago. Both together introduced the taxi booking app, named UBER and disturbed the taxi industry with its ease of booking taxi.  

Following a beta launch in May 2010, Uber’s services and application officially launched in San Francisco in 2011. Initially, the app allowed users to book a black luxury car and the price was 1.5 times that of a taxi. Gradually, Uber earned the reputation of being the most successful billion-dollar startup with its range of services, including:

• UberX: UberX cars are generally regular sedans like Honda Accord, Toyota Prius, etc with 4 passengers seating.
• UberXL: Talking about UberXL, it is 6-passenger seater. UberXL cares are minivans, SUVs, etc. that cost more than UberX.
• UberSelect: It is Uber’s entry-level luxury service, which seats up to 4 riders. In this, BMW, Audi, Mercedes, etc. cars are included.
• UberPOOL: It is the most affordable Uber type, where you can share your ride with other riders, who travel to the same destination as yours.
• UberBLACK and UberSUV: These both are Uber’s luxury services. Commercially registered and insured livery vehicles, mainly a black SUV or luxury sedan. It is the most expensive Uber service.

Some of the Facts About Uber’s Growth

• According to the official site of Uber, Currently, its service is available in 83 countries and more than 675 cities worldwide.
• Uber has 775 of US ride-hailing market and it fulfils 40+ million rides every month.
• The total number of rides by 2016 – 2 billion.
• The gross revenue of Uber by 2016 - $20 billion.
• The net revenue of the company by 2016 is $6.5 billion.
• As per the Crunchbase report, the venture capital raised by the company is $11.5 billion.
• Uber valuation in 2017 - $69 billion.
• The average monthly income of the Uber driver is $364.
• Uber says that 14% of its drivers are female.
• Main reasons for drivers to choose Uber are work-day flexibility and higher amount of income (91%).

Now, you might be wondering how Uber has gained huge popularity in the market and what are the reasons behind the success of this ride hailing app. In this blog, we have shared 4 secret points behind the success of Uber. Let’s check what these points are all about:

#1. Understand Pain Points of Your Audience & Give Solutions to Them

One of the main points behind Uber’s success is that it understands its users’ problems and pain points that they were facing while hiring any taxi in the middle of the road. With easy-to-use Uber’s taxi booking app, users can book a taxi in just a few seconds.

According to their needs, they can book a taxi from UberX, to Uber select and UberBlack. Comprehending the problem of its targeted audience, Uber makes sure that it offers high-standard services to its customers or businesses.

In order to deliver rich services, the company prefer to hire only verified cars and drivers from the local region, where they launched the service. With the surety to keep its customers satisfied, the company keeps improving its taxi booking app solutions and become a successful in the taxi industry.

#2. Value Propositions for Its Drivers

Another point that is behind the success of Uber is that the company gives its drivers the flexibility to decide like when and how often they wanted to drive. As compared to other ride-hailing apps providers, Uber drivers are earning more per hour. Apart from this, Uber also gives benefits to those drivers, who work extra hours on busier days and spent more time to serve customers. Some of the advantages that drivers can earn:

• Higher hourly wages on busier days
• Extra income
• Flexibility to choose work hours

In a nutshell, it is something like this – more customers – busier days for drivers – means more income per hour – number of drivers and larger coverage area – excellent pickup times and lesser costs for customers. It is a win-win situation for both Uber customers and Uber drivers as both can get the benefit of it. So, this point plays a major role in the success of Uber.

#3. Being an Early Adopter of the Market

Do you know why Uber is successful? Because it was the first ride-sharing company in the market. The first entrant into a new market can make your business successful as you will not have any competitors in the market. And it will also carve out a bigger share of the market.

Gradually, the company faced competition from other ride-sharing providers, including SideCar, Lyft and Grab, but still, it has a stronger brand presence as it was the first one to introduce the service.

Along with the first one to enter in the niche of ride-sharing, the company is keeping improving its services to serve its customers better. So, it is the main reason why consumers will always think of Uber first when they to hire a taxi or book ride-sharing. In short, you can gain a stronger competitive edge by being the first company or startup in the market.

#4. Try to Make It As Simple As Possible

The fourth point behind Uber growth is its simplicity. The company is a perfect example of being elegant with simplicity. The idea of taxi booking app was not complicated and it is based on an uncomplicated need. It solved the problems of millions of people worldwide that they were facing while booking a taxi in the middle of the road.

Now, with Uber, whether they need a taxi in the early morning or mid-night, taxi booking app never stop serving its customers. So, other startups also need to innovate by considering different ways to make things easier and more effective.

Instead of creating unnecessary and complex solutions, try to make something that is easy to use and access for your targeted audience. For being simple with elegance, you make sure to create a clear the vision for your business model, deliver required internal controls, ensuring the business operates in line with vision and concentrating on reviews and ratings of the customers to keep improving.

Final Thoughts,

So, these are the four main points that are behind the success of taxi booking app Uber. No matter whether you are a startup or entrepreneur, who already run a business, you can consider these points in your mind and expand your business worldwide.

However, if you also wanted to become a successful like Uber, you can think like Uber and have a mobile app solution to serve your customers in a better way. If you have any confusion like how mobile app solution can fit your business, you can consult any experienced mobile app development company that can help you to figure out how the app can meet your business needs.