4 SEO Hacks to Skyrocket Your Online Business

If you’re running an online business based in Australia, you’re probably pretty knowledgeable about SEO and the practices used to improve website rankings. You try to keep your website optimized, but it’s not always showing optimal search engine rankings. There are just too many small factors that determine how search engines will see your website. What if there were some pretty simple hacks that could help keep your website at the top of results pages? Luckily, there are a couple that not every business utilizes.

1.   Use a healthy mix of keywords

You’re probably familiar with the importance of keywords by now. They’re a crucial aspect of any SEO expert’s toolbelt. Using them properly is crucial if you want your rankings to improve. However, there’s no absolute “best” way for you to utilize your keywords. There are several different methods that will provide positive results if properly applied.

Common keywords are often given a bad rap. They aren’t as effective at increasing your search page rankings because countless different pages also utilize them. Long string keywords are effective at getting highly targeted clicks, but this is often a hit and miss effort. This leaves many Australian businesses confused at which to use and how to combine them. As is true with most things in life – moderation is key.

You need to have a healthy mix of broad and highly specific keywords on your pages. This will give you the best of both worlds and lead search engines towards the pages you want them to see. It might sound simple at first, but there’s still a lot more you have to do to properly optimize your pages.

2.   Hit the first 40 characters

The listings on your products will often have very long titles. Depending on your product, they might even overshoot the one-hundred-and-forty-character range. You need to keep them at this length for your titles, and make sure you use up the full number!

 You already know that the first one hundred and forty characters are crucial for SEO, but there’s something else to consider as well. The first forty characters are especially impactful for you search engine rankings. This isn’t a feature of the search engine’s algorithm, but rather the practicality of search pages.

People aren’t going to be able to read the full hundred and forty characters while they are skimming the page of their search results. Only the first forty or so are visible, which means they need to give your item a good enough description to attract users. They’ll use the first forty characters to judge whether or not they should visit the website, so make them count.

3.  Stay consistent and repeat keywords

Repeating targeted keywords is considered effective up until a certain point. Once you’ve put too many keywords on a specific page, the search engine will recognize it as being forced and it will lower your rankings. This is because keyword stuffing is frowned upon. However, this only applies if you’re constantly repeating keywords on a single page. Keeping your keywords consistent across several different pages actually produces positive results.

If you have a set of keywords you repeat across many of your product pages, search engines will be better able to zero-in on your website when people search for them. It's an extremely effective way to increase your rankings with minimal work. The trick is to pick the right set of keywords that will be able to describe most of your products, while also being good for search engine rankings. Picking out these keywords is pretty difficult for any SEO layman, however. For this, you might need assistance from SEO Adelaide experts. A lot of thought needs to be put into the keywords you use across your website, as they will determine the overall search engine rankings of every product.

4.  Be exact with titles and tags

Sometimes, having a lot of variety doesn’t actually mean much for your search engine rankings. Lots of online businesses like retailers often have their product titles and tags not match on their target pages. The line of thinking makes sense. You want the largest possible variety of keywords, and that includes being able to add a couple of different words in the product tags. However, this might end up doing more harm than good.

There isn’t much you can do with tags except make them identical to your product title. Doing anything else can harm the search engine rankings and lead to less than ideal traffic. If title keyword phrases are too long for use in tags, you can break them up into strings of two or three words. This minor change can improve the search engine rankings of the page without taking much effort to do. Keep in mind, you don’t have to use these tag phrases in the same

Conclusion

Increasing the search rankings of your business is pretty complicated. Sometimes it feels like an insurmountable task, while other times it seems to be a piece of cake. The truth is always somewhere in the middle. You need to put in some extra thought into planning your SEO strategies for your website. Consider some of these hacks and you’re surely going to see positive results.