4 Tips for Turning One-Time Shoppers into Loyal Customers

When running your own business you should always keep looking for new ways to make more money. And when it comes to increasing your revenue, getting more customers is probably the first solution that comes to your mind. However, besides trying to attract more people to your business, you’ll also need to put a lot of effort into retaining your current customers. If you manage to do this, you’ll be looking at both reduced costs and increased revenue. Still, one question remains – how do you turn one-time shoppers into loyal customers? Here are 4 tips that are guaranteed to help.

Send informative and engaging emails

Even though we now have social media platforms like Facebook and Instagram, email remains one of the best tools for staying in touch with your customers. Therefore, once you obtain a first-time buyer you should make sure they leave you their email address. You can then start sending them emails in order to introduce them to your brand. However, if you don’t want all of your emails to be labelled as spam, you’ll need to make your emails as informative and engaging as possible. Once you send an email to a first-time buyer you should start following up on it every now and again. Luckily, there are plenty of interesting things you can include in your emails, such as articles and videos, that are related to what your business does.

Start a loyalty program

When it comes to encouraging customers to come back, loyalty programs are something you can never go wrong with. Rarely are you going to meet a customer who will refuse a chance to get a freebie or a reward from your business. This means you should create a loyalty program for your business and inform every first-time buyer about it. Your safest bet is to give your customers reward points for every repeated purchase they make. They can later use those points in order to get a discount or a free merchandise. Just bear in mind that you should keep the concept simple as the last thing you want to do is confuse your customers. A carefully designed loyalty program is always going to result in you seeing more and more people coming back.

Make your website easy to use

There’s no need for us to say that first impressions are very important in business. Therefore, every time a consumer uses your website to buy something from you for the first time plays a huge role in whether that person will come back. And what consumers want when buying online is a fast website with a simple check-out procedure. Also, since many of them now use smartphones and tablets when shopping online, it might be a good idea for you to optimize your website for mobile-users. Last but not least, you’ll need carefully placed CTA buttons that are going to encourage consumers to dwell on your website. Of course, in order to make a user-friendly website, you’ll need to turn to experts in e-commerce website design who’ll get the job done for you.

Offer quality customer support

Customer support is another thing that make it or break it for you when it comes to bringing your current customers back. So, if you want to see your first-time buyers come back, you’ll need to start offering quality customer support as soon as possible. You’ll need to make sure all of your employees who work in customer support department are as polite and respectful as possible. Also, they’ll need to possess the knowledge necessary to help your employees deal with any malfunctions your customers might experience. So, hire your customer support team carefully or turn to a staffing agency that will help you out with this. We also recommend offering customer support through a few different channels. For example, you can now offer customer support in-store and through phone or social media.

With these 4 tips turning one-time shoppers into loyal customers should be a real piece of cake. Just make sure you always keep doing things that make your customers smile and think of your brand.

About the author

Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.


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