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5 Best Ecommerce Platforms For Your Online Store
by Sam Cyrus Wed, 04/12/2017 - 09:41
Whether you’re trying to find the best pre-ordering option available on the e-commerce marketplace, or you want to find out how your online store will interact with the warehouse setup, these are a number of different e-commerce solutions to choose from. As the average consumers rely on convenience and time management when it comes to purchasing products and services, serving their needs with a satisfying e-commerce experience becomes a real necessity. This is why we’ve listed the top 5 e-commerce platform you can use to maximize the sale potential of your new online store.
BigCommerce is a platform which puts a strong focus on the design. It is a go-to e-commerce platform for those who prefer more advanced options when it comes to creating and managing products. You can create variable products that show a different image depending on the selected option and you can even save a specific product template and reuse it for products coming from the same collection. BigCommerce has a large repository of both paid and free themes which users can easily incorporate into their design.
Professionals from Web Design Sydney point out that one interesting thing about BigCommerce themes is that the focus is placed more on the quality of themes instead of the quantity. This means that you might now have as many themes available as you would with other e-commerce platforms, but must of them include mobile-first or at least responsive design. The platform also includes a number of advanced customization features such as built-in gift certificates, product reviews, shopping quotes and eve some rudimentary e-mail marketing tools. Not to mention that BigCommerce features their own App Store, which allows users to add various features with just a couple of clicks.
2. Drupal Commerce
Drupal is probably one the most powerful e-commerce platforms on this particular list. The fact that it is the only platform which has a complete content management system already built-in only supports the claim. Drupal allows its users to fully customize their specific workflows, making it an ideal solution for advertisers and marketers who don’t have too much practical experience working through the backend of an e-commerce platform. It is a highly configurable and modular platform, which is built to grow and scale along with your business.
However, this modularity may come as an issue for an up and coming entrepreneur who isn’t used to dealing with e-commerce systems. It may be best to hire a professional developer to help set up the new workflows and go over the general configuration of the various functions you’d like to incorporate into your e-commerce website. Lastly, Drupal is one of the very few platforms which doesn’t come with a licensing fee, which not only makes it a powerful tool, but a free one at that.
Magento is a very flexible platform used for integrating digital and physical shopping experiences. It can easily satisfy the needs of both small and large businesses, which tells a lot about its scalability. It’s completely open source and has a number of different features which can easily be added and used for tracking visitor behavior or increasing conversions. It is an excellent solution for growing businesses, however, small and up and coming companies may be deterred from using it due to a somewhat steep learning curve.
As the name implies, Shopify is used to help users set up their own online store so they can sell their products and services online. According to experts from SEO Sydney, it is one of the most popular e-commerce solutions for building websites, with over a 100,000 stores using it as a platform of choice. Using Shopify, users can upload an unlimited number of products, all with full control over the overall inventory, as well as the individual variants. Its app store offers over 1,000 free and paid apps you can choose from, such as marketing plugins used for boosting SEO, sales plugins that help you customize the product lists and even social media apps for tracking followers and potential conversions.
The last contender on our list is, of course, Squarespace. This a fully loaded platform you can use to set up your store and start selling your products. It offers a number of different layouts and templates, all of which require absolutely no coding skills to apply. With an unlimited amount of products to upload and full inventory control, it’s easy to see why Squarespace has become a go-to platform for many small businesses. Unfortunately, it doesn’t offer SEO capabilities, nor does it offer any form of customer relationship management. But even with that, it is still an excellent platform for both small retailers and industry professionals who want sell their products and services.
These are just some of the e-commerce platform currently available online, so don’t forget to check out the rest before deciding to invest your time and resources. Which one will you choose depends mostly on the type of business you plan on running, the size of your store and the overall budget you have set out that purpose. Some are free and open source, while others require paying a monthly or a yearly subscription, so make sure to test out each and every one of them before you decide on investing.
About the author
Sam Cyrus is an entrepreneur and SEO consultant from Sydney, Australia. Sam is also a creative writer and likes to share his insights on entrepreneurship, business, online marketing, SEO and social media