5 Best Facebook Ad Targeting Strategies

Facebook users are prone to sharing stuff on their online profiles. But did you know that you can use Facebook Insights to help you create focused audience segments? This is a great marketing tool that’s traffic-friendly and budget-friendly (ABSOLUTELY NO spending money blindly!).

Here are five best strategies to consider when utilizing Facebook to promote your brand.

1. Check Out Users’ Recent Purchases

Early in 2013, Facebook was able to partner with data brokers like Epsilon, Acxiom, and Datalogix, which gave them access to numerous (about trillions) data transactions each year.

“This opened the door to advertisers gaining the power to reach out beyond their own CRM databases and learn more about the types of shoppers there are, what loyalty programs they were in, and their typical shopping behaviors,” says Oscar Whitehouse, a marketer at Stateofwriting and Academized. “With about 500 million active consumers worldwide, 1,500 data points per person on average, Facebook can pretty much tell you who to cater to, and steer you in the right direction.”

2. Look Into Google Analytics

Don’t just look into Facebook’s analytics, but also consider Google Analytics. This is especially helpful if your Facebook Page is new, because it can tell you what types of traffic you’re attracting to your website. You’ll see the interests, demographics, devices, geographic locations, etc., all divided into subcategories, at your disposal; and you can determine which one(s) are performing well on your site. And, since you can use this same information in Facebook Ads, you can either find the successful parts of your analytics, or correct any disconnects.

Also, did you know that Facebook has over eight billion video views daily? And that Facebook Live videos are viewed 300% more than non-live videos? So, why not create a video or, better yet, a Facebook Live event, and create an ad for that event? As you create this event, don’t forget to encourage your existing followers to invite their friends to see the event live on Facebook.

3. Nurture Leads And Build Loyalty

Don’t be afraid to target your existing customers! In fact, Facebook Custom Audiences lets you connect on Facebook with your existing contacts. This not only reinforces your brand, but also lets you increase lifetime customer value, the number of customer orders, and loyalty.

“You can also use this Facebook feature to separate new users from your existing ones,” says Finn Ruwolt, a business writer at Oxessays and Australianhelp “For example, if you want to announce a free-trial offer, then you can use this tool to separate new users from your existing customers – divide your audience into two different lists by uploading them to Custom Audiences in either CSV or TXT format. Since the free trial is for new user, there’s no need to show it to your loyal customers. You can even divide your audiences into subcategories based on specific job function, how much they earn per year, what zip code they’re in, etc. Working with these types of subcategories can help close the gap, and help you cater to the right people.”

4. Enable Layered Targeting Options

What if you had the ability to layer targeting options on top of one another? Well, you can with Facebook Ads! This allows you to narrow down your target audience into people more specific. By combining factors like demographics, geolocation, and behavioral date, you can reduce your audience down to even a handful of people; and you can even find it easy for you to create an appropriate ad for this audience, when you layer all the factors.

5. Campaigns By Browser, Device, Etc.

As of January 2017, about 87% Facebook users are more apt to use mobile devices than on any other device. So, why not use Facebook Ads to target audiences based on the device(s) that they’re using? You can do this with Android, iOS, computer browser, etc. And, you can divide device users by campaign, so that you can cater to people (like Android users) separately from the other users.

Conclusion

Instead of blindly spending thousands of dollars on online advertising without making a decent profit back, advertising on Facebook will help you pull users through your conversion funnel. By setting up many ways to cater to your audience (and retargeting them), and by creating amazing and engaging content, you’ll be on your way to successfully running a campaign with Facebook Ads.