5 Conversion Hacks For eCommerce That Will Boost Your Conversions

Have you just started your eCommerce store? Congratulations!

It’s a big achievement and you must be probably celebrating, but hold on. If you think that’s it, you’re now off the races, well not really.

We understand that building and successfully launching an eCommerce store calls in for a lot of effort , time and of course money. However, the real work starts after that.

To run your eCommerce store you need to drive traffic to your site and take necessary steps to convert them into loyal customers.

You must have seen only a limited number of customers shop from your store and it might be frustrating for you when your competitors are making a fortune every single day.

Don’t get jealous, you can also double your eCommerce conversion rate. All you need are the right tactics and hacks.

Today in this article, we’ll be listing 5 conversion hacks you can use to boost your eCommerce conversion rate.

So without any further ado, let’s get started.

What is eCommerce conversion

 Before we jump to the crux of this article, let’s first discuss the fundamentals.

When it comes to persuading consumers to purchase products from your company in an intensely challenging digital purchasing environment, there are certain dos and don'ts to keep in mind:

This action is referred to as a conversion, and it is one of the most essential metrics to keep track of if you want to grow your company and increase revenue in the future.

You need to understand that conversion does not happen on its own, you need to optimize your eCommerce store for it.

The conversion rate of a website is defined as the number of visitors that arrive on your website and go on to accomplish the activity you seek.

It is possible to optimise conversion rates on category pages, landing pages and any other consumer touchpoint by using conversion rate optimization (CRO).

The average conversion rate for online shopping is 1 percent to 2 percent.

In spite of the fact that you are doing everything correctly, you may expect to win the sale just around 2 percent of the time.

Hacks to double your eCommerce store conversion rate

Add high-quality visuals

Think from a customer’s perspective. When you visit an online store, what’s the first and foremost thing you notice? Any guesses?

When customers shop online, they cannot touch, feel or try on the products.

The best way to show them your products is by using detailed, high-quality visuals. You can either use images of your products clicked from different angles or you can also film a small video to demonstrate your product in a much better way.

This will not only help customers to understand your offerings but it will allow them to visualize your product which will definitely improve your store’s sales conversion rate.

Optimize your page loading speed

How much time does a website generally take to load? Well that depends upon how optimized it is.

If you want to  check the page loading speed of your website. Simply go to Pingdom Website Speed or Google PageSpeed Insights.

When you keep on adding products, images and other sorts of data to your site, the speed starts getting compromised. If your website takes too much time to load, you’ll lose sales.

The bounce traffic will also increase.

Thus you need to come up with hacks that improve the page loading speed of your website.

You must come up with innovative techniques to make your website load quicker. It is possible that you may need to change web hosts or increase your hosting package in order to accommodate additional traffic. Alternatively, sophisticated performance monitoring tools may be used to determine whether your plugins are performing slowly.

Use an image optimizer or compressor to decrease the size of visual content and code on your website, and eliminate any unnecessary code. Consider utilising a Content Delivery Network in order to improve performance.

Write engaging content

The Internet is thought to be a visual medium. This is to some extent true. However, it's also true that the Internet is primarily a linguistic medium. For this project, it's all about the printed word.

There are several issues, including the fact that content is only considered after the design has been finalised. A design that suits the branding, is consistent, and doesn't get in the way of the message is vital.

When it comes to creating e-commerce text, a secondary school English paper doesn't even begin to apply. It blends the sales industry's persuasive methods with novel writing abilities. Your message will be conveyed here.

Each method should be chosen based on your product, brand image, and target demography. By itself, a well-trained sales copywriter can assist you, but you can apply a few little adjustments to your content if you are working on your own.

FreckleTime, a popular time tracking software company was facing a hard time as they were unable to grab the attention of visitors. Soon they realized it was their copy which was problematic.

They changed their copy and they were able to improve their conversion rate by 2.4%.

This proves your site copy plays a significant role in boosting your conversion rate.

Place your CTA at the right place

The CTA is typically used to get the user to take an action. In addition to pushing the same basic buttons, it encourages a certain response and may be highly successful at improving conversions.

Although CTAs generate a 4.23% average conversion rate, research shows that as many as 70% of companies fail to have one on their website.

In order to increase the probability that customers understand your expectations, be sure to add CTAs on every page. CTAs are presented in a variety of formats such as buttons, phrases, videos, hyperlinks, and infographics.

It depends on your target demographic and the purpose of your advertisement. Another alternative would be to make a video to demonstrate your goods so that people can decide whether to buy it.

It is also very crucial to choose a prominent location for your CTA. While appearing to be a solid approach, using the CTA button at the top of the page may not necessarily yield the most efficient results.

To choose an area where customers are most likely to notice the CTA, go to where they already spend time. If the page is tiny, the CTA must be either at the top or the bottom. “Buy Now”, “Purchase”, or “Save money”.

A great deal of thought and care goes into your choice of words. As one might expect, ordinary phrases like ‘buy' or ‘purchase' perform less well than more individualised signals.

The next piece of advice to remember is to keep an eye on the style of your CTA button. This is really important. It should be clean and well-displayed, but not stand out like a bad rash on the page. Changing only the colours of your call-to-action (CTA) may have a profound effect on your conversion rates as demonstrated by Andreas Carter Sports.

Before it was a shade of green, the firm had previously been blue. With this minor modification, cart abandonment rates were reduced by half.

Drive the audience that converts

Your store's traffic depends largely on the kind of targeting you use.

Targeting a large number of your specialty's population means you are reaching more people, but you are also giving things to those who don't fit into your niche.

You'll see an increase in bounce rates for your site as a result.

It is possible to increase the value of your marketing initiatives, increase your profitability, and better use your marketing relationships when they are placed strategically.

Conclusion

CRO (Conversion rate optimization) appears to be a difficult task. Your conversion rate optimization plan might be very successful or completely backfire depending on many different variables. With plenty of effort and dedication, it is possible to run a successful company operation with little difficulty.

Thanks to all the hacks we have covered in this article, we hope you now have a better knowledge of all the many approaches you may take to increase your eCommerce store's conversion rates.