5 Key Ways Digital Marketing is Transforming Modern Business

Even though money does make the business world go ‘round, marketing is the key driving force behind overall business success. After all, you can’t make money if you’re not able to make good decisions when it comes to capital expenditure, and one of those investments should be to market your company in the online and offline worlds. Now, offline marketing is still a viable choice for many small and medium businesses, however, the reach and long-term potential of digital marketing surpasses every other marketing method to date – which is why today we are focusing on digital marketing and its impact on the business world.

It doesn’t matter if you’re running a strictly online business, a local brick-and-mortar shop, or if you operate in both realms, there is no denying that you need to invest in digital marketing to build your competitive advantage and survive during the COVID-19 pandemic. With that in mind, let’s take a look at how digital marketing is transforming the way we do business nowadays, and how you can maximize its potential.

Digital marketing is a necessity

Companies that have built their success on offline marketing methods before the rise of the digital revolution can no longer hope to maintain an upward trajectory if they don’t adopt new marketing tactics and build contemporary marketing strategies. While there is no denying the importance of digital marketing for long-term business survival and growth, it’s important to note that many business leaders are often torn between the many marketing lanes they can invest in. After all, digital marketing encompasses many tactics and methods, all of which have their unique advantages and potential drawbacks.

Seeing as how financial constraints are often the key reason why digital marketing gets pushed back on the list of priorities, it’s important to create a smarter marketing strategy. Firstly, you have to commit to long-term online visibility and awareness, which is why content creation and SEO should be your first investments. After you gain more financial stability, you can start investing in paid ads on social media and search engine marketing. 

The importance of real-time communication and feedback

In the modern business world, it’s important to note that digital marketing is not just about the ads or your amazing content, it’s also about the way you communicate and interact with your online audience, followers, and customers. Nowadays, people don’t have the time or the patience the wait for a day (or more) for you to respond to their email or call them back, because they have so many other choices at their disposal. 

Improving your communication strategy and implementing VoIP technology will make your business look established and trustworthy, and create a better overall communication system based on expedience and availability. Your objective should be to give your customers real-time feedback and make yourself available 24/7 to take their call, answer their questions, resolve any issues, and most importantly, convert leads into loyal brand followers. 

The impact of digital marketing on cyber security

The digital revolution has opened numerous lucrative doors for growth-oriented businesses, and has allowed small local ventures to become global companies quickly and efficiently. For all the benefits and advantages that digital marketing and the digital realm bring to the table, it’s important to note that this has also created certain risks and hazards for companies. Cyber security has been directly influenced by the rise of digital marketing and transformation, for example.

Now that more companies are trading online and storing sensitive business information on their servers, digital marketers and other staff are encouraged to take cyber security courses to elevate the level of data protection, spot and prevent server incursions, and avoid inadvertent data leaks that can lead to brand deterioration. Always remember that one malware attack is enough to drive your brand’s reputation into the ground, so make sure to invest in cyber security training and the leading security systems to keep your company and your customers safe. 

Building trust through digital content

The days of cold-calling and simply pushing your products via ads are long gone, as nowadays the customers demand substance from their brands and their products. Your key focus should be to build a strong narrative for your company and all of the products in your inventory in order to inspire, engage, and empower your online audience to make the decision to buy.

This is achieved through meticulous content management, and by continuously publishing relevant and highly-informative content. Remember that it’s not just about publishing high-quality content on your site, though, as you also need to disseminate that content all across the online world to improve brand visibility, awareness, and trust. 

Digital marketing drives personalization

Finally, digital marketing gives you the tools you need to make personalization a reality. Now that you have access to various analytics tools that can provide you with deep industry and consumer insights, you can easily create personalization strategies that will speak to the individual instead of the market as a whole. This will drive engagement and inspire your online audience to reach out, interact with your brand, and feel valued and appreciated enough to become your lifelong brand followers.

Wrapping up

Digital marketing is the driving force behind business success, and you have to take advantage of it before your competitors snag your leads and your existing customers from behind your back. Use these tactics to achieve better marketing results and ensure long-term business success.

About the author

Lauren Wiseman is a digital marketing specialist and business consultant from Melbourne. After getting a marketing degree she started working with Australian startups on business and marketing development. Lauren writes for many relevant, industry related online publications and she's interested in digital marketing, startups, cybersecurity and latest business and finance trends.


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