5 Simple Tech Updates That Can Help Small Businesses Succeed

When you think about tech for your small business, you likely think about your budget. Many small business owners think the latest tech is unattainable or not worth the investment. In reality, there are several ways that tech can make your business more profitable. So, if you are interested in updating your business tech, here are a few areas to focus your efforts on.

Make Sure Your Business Website Is Sleek and Efficient

If you are going to focus on improving tech for your small business, you have to start with an online presence. Without a business website, which helps 86 percent of clients find retailers and business, all those small updates may not matter as much for your bottom line. Fortunately, you can typically find free website builders online, but these products don’t always offer all of the features that small businesses need to truly thrive.

Alternatively, you can always hire a freelancer to put together a website that’s specifically designed with your business’s needs in mind. Instead of building a site using a template, you’ll work closely with the individual you hire to design a place on the internet that will help market your brand, list your services/products, and serve your clients/customers, all in a package that’s easy to use and pleasing to the eye. If you want your website to truly shine, consider hiring JavaScript developers, who can not only handle the basics but the technologies that will make your website truly shine. Keep in mind that strong JS developers will also understand back-end processes like Node.js and Horizon and have experience with build tools such as Gulp and Bower. Finally, this developer will help you site function seamlessly on mobile devices, which is an increasingly popular platform for modern shoppers.

Take Your Business Anywhere with a Good Smartphone

In order for your business to succeed, you have to stay on top of its operations. This means being able to stay connected to your business wherever you are. Without a reliable smartphone, though, you won’t be able to check emails or run necessary business apps efficiently. If this applies to your current phone, you should consider investing in a new one. Not only will you find high-tech cameras in the latest phones like the iPhone 11 Pro Max, you’ll also get a powerful system that will ensure anything you run on your new phone will be fast. Android phones (like the Xiaomi Mi 9) share similar features with Apple models, including good battery life, so you can’t go wrong with your decision.

Consider Adding Dropshipping to Your Business

If your tech focus is on increasing profits, there’s no better way to do so than with dropshipping. Adding dropshipping to your business’s offerings is a simple and effective way to expand profits without racking up additional stresses. Best of all, you don’t need to invest a lot upfront to get started, and you don’t need a physical warehouse for the product. You can find products that work nicely with your current goods and services, from gadgets to coffee mugs to home decor. No matter what your customers’ needs are, you can use this online business model to meet them. Ensure dropshipping success by selecting a product that your customers will be more likely to purchase on impulse, but also think about what makes sense for your business. Also, be sure to market these new products to your customers so they are aware of new offerings.

Invest in Tech That Will Streamline Your Checkouts

Customers seem to be busier than ever these days, so make sure your checkout process isn’t wasting their time. By updating your point-of-sale process, you can ensure your customers will have a fast, efficient experience and that your business will be able to serve more customers at once. The latest POS systems come with inventory and sales tracking built right in as well. With these services, you’ll be saving yourself time and effort. You can use that extra time to work on other business efforts that will help attract more loyal customers, such as developing targeted social media marketing strategies or enhancing your responsiveness to customer concerns, complaints, and needs.

Avoid Potential Profit Loss by Focusing on Cybersecurity

When we talk about tech for small businesses, we tend to focus on the ways that technology can help these businesses succeed. If you intend to update your business’s tech, though, you also need the right tech to prevent your business from failing, like cybersecurity tools. Because no matter how big or small your business may be, you need cybersecurity tools, such as firewalls, to keep your operations, information, profits, and customers protected from online threats. With nearly 61 percent of small businesses experiencing cyberattacks, this is one tech upgrade you cannot afford to miss. You may be tempted to put these tools to work for your small business on your own, but this is another tech area where hiring a pro has several major benefits. IT security experts are well-educated about current cyberthreats and can help you develop a comprehensive security plan for your business.

An investment in tech is an investment in the success of your small business. Remember these simple ways to use tech to increase your profits and protect your business’s future.

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