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5 Time-Saving Tips for Promoting a New Brand
by Dan Radak Mon, 01/23/2017 - 14:53
It doesn’t matter if you run a renowned business or a recently founded startup, you want your brand to be easily recognized in public. Also, the word “brand” can refer to an entire business or to its most prominent products. Both separate products, and your entire venture need to build their specific brands. Since a brand can’t get public recognition without promotion, it’s essential to keep informing people on the existence of your brand(s). However, it needs to be done in a witty and time-saving way, with minimal resources and as much success as possible.
Presenting products to the world
From tangible manufactured goods, to software solutions and mobile apps or even creative ideas, you can use the word “product” to name different things. For instance, making an original product will mean nothing unless you present it to the public in a unique way. The greatest advantage that living in this day and age brings is the possibility to use the Internet for that purpose. For instance, if you have at least a moderate smartphone and a fast Internet connection, they can serve a great purpose in making those initial promotional steps. By taking original photos of your products and posting them to social media, you’ll add a great sense of originality to your work. People will appreciate that.
Sharing and caring in social media
Brand promotion should be considered a long-term process. While your products and their quality should be at the core of every promotional campaign, it also needs to contain a variety of other features. The most affordable ones are definitely social media. The average smartphone from the previous paragraph can perform more online marketing actions than a powerful PC could ten years ago. Moreover, the sharing power of social media can turn a startup into a lucrative business overnight. While this would be an extreme case, sharing your work properly in social media and caring about the feedback you get will do a large share of marketing effort for your brand.
Throwing promo banquets
Although its scale and the number of invitees will depend on the size of your business, throwing a business banquet can bring multifold benefits. Firstly, you can gather all your business associates, which could yield some fresh business ideas or professional cooperation. Moreover, holding a live presentation to the attendees is a great way of letting them see and test your new line of products. However, make sure you inform them in advance if you decide to use that banquet for brand promotion, as well. For instance, you could create special email invitations with all the promo details you’re planning to include in that banquet.
Winning over new clients
When a business owner is eager to promote their brand, it can’t be done without spreading the list of your clients. Every new lead you generate can bring several more customers. Therefore, it’s crucial to devise a strategy that will bring your business to new markets and vice versa. The already discussed social media will be of great use here. What’s more, enrich your website with innovative content details. Since online consumers like unique content, offer them special little stories about your products and the brand as a whole. At this point, it would be smart to apply some lifecycle marketing techniques that will address a wide range of your potential customers. All those actions should push your brand toward winning over new markets and clients.
Establishing firm relationships
What differentiates an average business from a distinguished brand is the quality of business relationships they establish. When you succeed in making your clients trust you, you’ll know that your business has become a real brand. As opposed to that, damaged reputation can ruin years of hard work. The key feature that will increase the trust in your brand is paying undivided attention to clients. From continuous customer support to remarkable communication with clients and business fellows, your brand has to set an example for others to follow.
Every business owner wants their brand to succeed. However, if the road to success is too long, it might take a heavy toll on business. Since time is money, it’s vital to save both of these resources while applying various techniques for transforming a new business into a well-known brand. Our tips should help you cut to the chase and promote your business in a fast and productive way.
About the author
Dan Radak is a web hosting security professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies.