The 5 Ultimate Ways to Grow Your Beauty Salon

Have things been slow at your beauty salon lately? Or has business been fine, but you feel like you could do more if only you knew how? There's no doubt that the competition is fierce these days, so you always need to be on the lookout for ways to grow your business to maintain your upwards curve. Here are a few tips that shouldn't go under your radar!

Bring in more customers

A salon business needs consistent foot traffic, but you cannot solely rely on your repeat customers. Getting more people interested in your services and making sure all your days are fully booked is what’s going to maximize your revenue. There are countless ways to promote your business and draw more foot traffic. Start by reviewing your current marketing plan and incorporating a few effective techniques. For instance, creating a referral system is a fantastic way to build your client base through the connections of your already loyal clients. Just make sure the incentive you pick will be worth your time. Similarly, selling gift cards is a great boost: you get paid upfront for the appointment and even have the chance to win over a new client. Promotional events can also bring you a lot of traffic and a reasonable return on investment.

Boost customer satisfaction

When you’ve managed to lure new customers in, then it’s time to deliver on your promise and make sure they leave as satisfied as they can get. Customer retention is a crucial element in business growth, regardless of the industry. If you keep focusing on new leads, but they fail to stick around, your budget will soon be depleted. So, what can you do to improve customer satisfaction in your salon? First of all, make sure you always listen to what your client wants! Even if you know better, their wishes come first. Another thing that will generally improve their experience is optimizing your scheduling. If you still haven’t, consider implementing booking software that will make it a breeze for clients to make appointments while you stay on schedule and minimize waiting times.

Keep up with the industry

The next way to grow your salon business is by investing in your growth. Times change, and so do trends. Depending on your niche and customer demographic, the changes may be more or less substantial. However, what is universally true is that improving your skills and services and expanding your offer will help keep your salon busy. Better service will justify higher prices while implementing new treatments can help you expand your client pool massively and perhaps even start serving a whole new group. Stay on top of the industry and keep an eye on the latest popular treatments, like dramatic eyelash extensions and semi-permanent eyebrow tattoo procedures.

Make more off each appointment

A day still only consists of 24 hours, so to grow your business, you'll need to do more in less time. However, instead of just increasing the amount of work your business takes on, focusing on getting the most out of each appointment is a smart way to go. It can be done in several ways. We already mentioned improving and expanding your services so you can charge more. However, you need to stay mindful of your clientele and their buying power: suddenly raising prices can deter clients if they feel like the raise isn’t worth it. Another way to keep making more is by upselling. If you’ve managed to earn your client’s valuable trust, then they might give some thought to your suggestions. Introduce them to a slightly more expensive treatment than what they usually go for and tell them why it is worth it. This technique may require some practice. The most important thing is to never be pushy.

Optimize your operational costs

Finally, giving a bit of attention to your operations can help you optimize your spending and thereby take you one step closer to your goal. Optimized operations will help you grow sustainably and improve your workflow and revenue at the same time, so it's a win-win. Firstly, make sure that all of your employees are fully booked. We already talked about ways of bringing in more customers. Secondly, make sure you keep your employees. Don't underpay them to grow your business but value them and give them opportunities to grow and learn. Finally, maximize the use you get out of your space and the things you use. Don’t waste anything, be it water, electricity, or cosmetic products.


Even if your salon is doing fairly well, it’s always a good idea to think about growth and development. Implement these tips and take your salon to the next level.

About the author

Alison Pearson is an interior design student. She is a writer and designer, and her ultimate passion is art and architecture. She is also a bibliophile and her favourite book is "The Sound and the Fury" by William Faulkner. Follow her on Twitter.


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