5 Unique Ways To Market Your Business

Business owners are always looking for new ways to market their business. By exploring new options, you open yourself up to a wider audience, and hopefully as a result, bring in more customers. If you only stick with your current marketing tactics, you are likely to only reach the same people over and over again. Luckily, there are plenty of ways to market a business, many which you might not ever have considered. Below are a few unique ways to market your business and start bringing in some more customers.

Hold A Contest

Who doesn't love to win things? By holding a contest, you bring more people into the business, and give a lucky winner a fun prize. If you can make the contest something unique and fun, you have a better chance at attracting even more attention. Think of the car dealerships who give away a car to whomever keeps their hand on it the longest. This draws a crowd because it's so different, and attracts the attention of local news media. If you can think of something that gets you noticed, you'll bring in more customers besides the ones entering the contest.

Give Away Items With Your Logo On Them

Rather than having someone win a contest, why not just give away free stuff? Everyone loves to get free swag, and if you put your logo on it, you'll be marketing yourself whenever someone uses that item. Get customized pens, mouse pads, tote bags, and more, each with your logo on them. Does your company make things out of wood? Get custom branding irons to imprint your logo right on them. There are plenty of ways to add your logo to almost any item, and they make great marketing gifts once you're done (provided you have a good logo).

Create A Viral Video

Much of today's marketing rightly takes place online. This is where many of us spend our free time, watching videos or interacting on social media. If you can find a way to get yourself noticed in this space, it has the potential to bring you a lot of new customers. One way of doing this is through a viral video. A viral video is one that people find funny, interesting, or unique, and end up sharing it with other people, who in turn share it themselves. Creating a video that goes viral isn't easy, but the rewards are great if you pull it off. Here are a few great examples of businesses using viral videos to market.

Add Personality To Your Social Media Accounts

While most businesses are using social media these days, some are better at it than others. It's hard to get your business noticed in a sea of social media accounts if you are doing the same thing as everyone else. To stand apart, you need to add some personality to your accounts. For example, look at the social media accounts for some professional sports teams. Rather than posting simple updates about players and the team, they might use it to antagonize the social media accounts of their rivals. This gets them noticed by new fans, helps to build their community, and gain attention from the sports world as a whole. A little bit of personality can go a long way in social media, so don't be afraid to spice things up a bit.

Start Advertising Yourself Through Podcasts

If you've listened to any podcast, you've likely heard an advertisement or two throughout. Why not make your business one of them? Podcasts are a great way to reach thousands – maybe millions – of people each week. If you can find a podcast that is somewhat in your niche, all the better. Contact the owner of the podcast, and find out what their advertising costs are. You may find that advertising on a podcast is actually very affordable, while still reaching a wide audience.

Or, better yet, why not start your own podcast? If you have a lot of information to share, and think there are people who could benefit from it, a podcast is a great way to go. There are some initial costs to get set up, but if the result is a large group listening to you every week, the result might be worth it. Then, instead of advertising on other podcast, your own podcast is an advertisement in of itself.

Think Outside The Box

The key to marketing a business is to not be afraid to think outside the box. If you only stick to print ads, or SEO, you are likely limiting your potential. The above list will hopefully get your mind working, and you'll be able to think up some great ways to market your business that you hadn't considered before.