5 Useful Ways to Attract More Guests to Your Hotel

The service industry is a true fighting ring for the customers. You can only win by standing out and offering the best services for your customers. Today, we will talk about some of the best ways to attract guests to your hotel. So, let’s get right into it.


1. First Impression is Key

The first impression guests get is not necessarily the moment they first enter the building. It is the first time they make contact with your hotel. If someone has booked a room for the first time at your hotel, they give you a chance to prove yourself. Do not let this opportunity go to waste. Be sure that all the communication channels are working as intended before the guests arrive. Get to know the nature of their stay, whether it's for leisure or business. It will allow you to personalize your interactions with the guests and optimize your interactions and offers.

Once the guests have made it to the hotel, it is time to wow them. If you put them in a great mood on start, they will have better-lasting impressions of the place and possibly talk about it to their friends and perhaps come back themselves someday. One of the better ways of doing this is by easing the check-in process. That can be done by allowing the guests to check-in themselves, so they don't have to wait on staff, or you can let early check-ins. Guests will be so nervous and annoyed if they arrive sometime earlier and then have to wait around for the official scheduled time to check-in. That can be so useful since not many places utilize early check-ins, and it will allow you to stand out from the crowd, not to mention early-comers will be relieved and pleasantly surprised over this addition.

2. Tell a Captivating Story

We have already highlighted the need for standing out. Well, what better way to do so than by telling an incredible story. Use marketing to your advantage by tailoring an interesting story about the establishment to get the interest of your targeted audience. You need to present what is it about your hotel in particular that makes it stand out from the rest. What is special about it? Use the tools that you are given and make it your defining quality. If you are offering cheap rooms, make the story around the way you are accessible to practically everyone. If you have an incredible view of the city/fields/mountains from your rooms, make that your defining quality. Introduce the staff as kind and helpful people, and most of all, make sure that the viewer understands your level of hospitality. Always focus on making everyone feel welcome in your establishment. Remember, the way you tailor the story will define your key customers. So, think hard about what kind of vibe you want to give off and what customers you want to attract, whether it's travelholics, businessmen, families, or any other group.

3. Make Unique Offers and Surprises

Depending on the area where your hotel is located, you can even cooperate with them to be more appealing to the guests. Offer gift cards or vouchers for visitors. If there is a cool art gallery nearby, it is a potential partner for the gallery lovers that will be visiting you. Another way of stimulating the guests or getting your reputation known is by giving spontaneous room upgrades to some guests. This approach differs from the standard room discount one. It offers a sense of excitement because it's unpredictable. Nobody knows whether they will be the one to get a sudden upgrade, and because of this, people are more stimulated to book at your place. The limit with any service-based business is your innovative capabilities.

4. A Contemporary Delight

Unless you are purposefully going for an old aesthetic and making it a running theme, the best way of attracting customers is by offering the best modern experience hotels can offer. So let's go over some of them:

• Internet

A must-have necessity in this day and age is having access to high-speed internet. That is almost essential for whatever type of customer you are hosting. Families, businessmen and foreigners all require the internet to get around, and neglecting this will put you at a massive disadvantage to your competition.

• A Well-tailored Website

An extension of your story-telling is the website. It is the most common way for customers to get to know your hotel. Because of this, their first impression will be extremely influenced by the appeal of your website. Make sure the website is easy to use and optimized with information, so you know where everything is at any point in time. And most important of all, make sure that the website is optimized for mobile phones.

• Modern Rooms

People expect to see modern enhancements to their rooms when booking one. Usually, you can get away with old equipment in hostels, but if you want to have a reputable hotel, you will need to go modern. That is achieved by looking at the newest trends in hotels, furniture, the service industry, and anything that can be implemented in your hotel. Going with a nature vibe can be very profitable since being eco-friendly is more and more in fashion. Decorate your rooms with modern colours, plants, beautiful windows, and artwork. Create a true atmosphere that will appeal to the customer. Don't forget to not neglect the bathroom either. Adding modern features such as bidets can go a long way for the pleasure of the customers.

5. Offer Exquisite Room Service

You have promised hospitality, and now it's time to prove it! Train your staff to treat the guests with the respect they deserve (even the difficult ones). That is a crucial contributor to the overall impression the customers will get when staying and leaving the hotel. People don't remember the staff that was nice and polite. They recall the rude and disrespectful ones. You want to avoid being associated with this second group. Aside from regular training, you can stimulate the employees by making an employee of the month program with extra pay attached to it. This way, people will feel a direct motivation to improve and care for the customers as much as possible.

About the author

Alison Pearson is an interior design student. She is a writer and designer, and her ultimate passion is art and architecture. She is also a bibliophile and her favourite book is "The Sound and the Fury" by William Faulkner. Follow her on Twitter.


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