5 Ways Content Management Can Help Your Business

You created a mobile app to engage customers. They want the convenience of a website or a toll-free number, but they want to execute their transactions on a tiny screen. You can develop a mobile app that offers intuitive navigation and the most relevant information that consumers will need to interact with your company. It's easiest to manage the content that leads and customers consume using a content management system.

Content Management Increases Inbound Leads

When people search for information, they can follow links to your website, especially if they visit your partner sites or click on one of your paid ads. They may also discover your brand on social media. You want people to download the mobile app to enhance their first experience or complete their purchase and effectively decrease the number of orders that must be filled in stores or through a call center.

 

Content Management Manages the Roles of People Who Will Publish Company Information

A content management system lets you create roles for each of your firm's users. For example, your marketing and promotions director might need to create announcements for every special event, fundraiser, and corporate social responsibility action your company takes. Consumers may want to subscribe to alerts and receive these updates about what your company does to continuously improve and to benefit the greater community. They can publish different kinds of content that will appear on pages within your mobile app based on their respective job. With assigned roles, there is also the ability for users to schedule content delivery. Employees won't be able to send out information that hurts your brand unless their intent matches their user profile. You could pick one person to handle how mobile content is shared with other apps, blogs, and search engines as well. The whole point of developing content is to increase brand awareness and convert visitors into buyers. You also want to build brand loyalty with customers so they keep purchasing from your firm.

 

Content Management Customizes the Mobile Experience for Leads

When customers and prospects join your app, they can provide basic information about themselves and answer questions about their preferences. Their data can go into your CRM database. You can use also use automation to create mobile experiences for users so that they will receive content that is most relevant to them.

 

Content Management Promotes Products and Services

Each time a user goes on an app, it is to complete an action. It could be to read the blog, to look for a coupon, to read details about a product or service, to refer a friend, to update their information or hundreds of other tasks. It's important to draw their attention to what they will need based on where buyers are in their journey, including other products or services they need according to past shopping experiences and information that will facilitate their experience. If customers aren't interacting with the app, then you are having a problem with how you facilitate response.

 

Optimize Content for Search Engines

You want your mobile app to include content that is similar to what you provide on your digital website and mobile website. All of this information is regularly indexed by search engines and determines your website page ranking. Even though searchers are looking for specific information, they might first discover your company's app through a digital or mobile website search. For example, if you type a Google search for "order coffee on my smartphone," the top result is the Starbucks Coffee Company, which includes an icon for downloading their mobile app. Without effective content management, you will not be able to strategize how to channel prospects, based on certain characteristics, to the appropriate area of the app or website so they will become buyers.

Developing a cms for mobile app is something that should take place once you have already mapped out your entire marketing, branding, and sales strategies. You want the mobile app to create opportunities for customers so they will engage in more interactions with your company, but you must also have the infrastructure already in place to support them. For example, it makes no sense to offer prospects a toll-free number if you won't have enough people to answer the phones and help them place their orders or answer their questions about products or services.

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